E-commerce Marketing Manager

Placements24; Midrand; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Professional development opportunities

Health and wellness benefits

Hybrid working model

Job summary

Placements24 is seeking an innovative E-commerce Marketing Manager to lead our online presence and drive sales growth in a dynamic Midrand setting. You will shape digital strategy, run cross-channel campaigns, and optimize conversions across platforms.

The ideal candidate excels in SEO/SEM, email marketing, and social media, with hands-on experience on Shopify or WooCommerce and robust analytics skills. Hybrid work arrangement available with a competitive benefits package.

Qualifications

• Proven experience as an E-commerce Marketing Manager with a strong campaign portfolio.
• Deep knowledge of SEO, SEM, email marketing, and social media strategies.
• Experience using Shopify or WooCommerce and analytics tools to optimize performance.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic and sales.
• Manage paid social media campaigns on Facebook, Instagram, and TikTok.
• Analyze website data and customer behavior to identify growth opportunities.
• Create engaging content for social media, email marketing, and product listings.
• Collaborate with product and sales to align marketing with promotions.
• Foster community engagement and respond to customer inquiries on social channels.

Skills

SEO

SEM

Email marketing

Social media marketing

Analytics

Shopify

WooCommerce

Google Analytics

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client is seeking an innovative E-commerce Marketing Manager to spearhead their online presence and drive sales growth. This role is pivotal in shaping our digital strategy, leveraging the latest trends in e-commerce and social media to connect with our target audience. You will be instrumental in developing and executing campaigns that enhance brand visibility, customer engagement, and conversion rates across all online platforms. The ideal candidate is a strategic thinker with a deep understanding of digital marketing channels and a passion for the dynamic world of online retail, working within a collaborative team environment in Midrand .

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, sales, and customer acquisition.
• Manage and optimize all paid social media advertising campaigns across platforms like Facebook, Instagram, and TikTok.
• Analyze website performance data, customer behavior, and market trends to identify growth opportunities.
• Oversee the creation of engaging and compelling content for social media, email marketing, and website product listings.
• Collaborate with the product and sales teams to ensure marketing efforts align with business objectives and promotions.
• Manage the company's social media presence, fostering community engagement and responding to customer inquiries.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, email marketing, and various social media marketing platforms.
• Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing trends and best practices within the e-commerce sector.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Access to professional development and training opportunities.
• Opportunity to work in a dynamic and growing industry in Midrand .
• Comprehensive health and wellness benefits package.
• A supportive and collaborative work environment with hybrid working flexibility.