Digital Marketing Manager - E-commerce

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary + bonuses

Health and retirement benefits

Professional development allowances

Leadership role in Mahikeng brand

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead e-commerce marketing from our Mahikeng offices. You will develop and execute digital strategies to drive online sales, build brand awareness, and optimize customer acquisition across channels.

This leadership role requires strategic thinking and the ability to manage a team and collaborate with cross-functional teams. The role offers a hybrid work model, a competitive package with performance bonuses, and strong growth

Qualifications

• Experience as Digital Marketing Manager or similar leadership role.
• Strong knowledge across SEO, SEM, social, email, content, and affiliate marketing.
• Proficient with Google Analytics and digital marketing platforms.
• Excellent leadership, communication, and budgeting skills.
• Bachelor's degree; master's preferred.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive e-commerce growth.
• Oversee campaigns ensuring alignment with brand messaging.
• Manage advertising budgets to maximise ROI.
• Analyse website traffic and campaign performance to provide insights.
• Lead and mentor the digital marketing team.
• Collaborate with product, sales, and web teams to optimise the customer journey.

Skills

Digital marketing leadership

SEO & SEM

Social media marketing

Email marketing

Content marketing

Affiliate marketing

Web analytics

Budget management

Team leadership

Analytical thinking

Education

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their e-commerce marketing efforts from their offices in Mahikeng . You will be responsible for developing and executing comprehensive digital marketing strategies that drive online sales, enhance brand awareness, and optimize customer acquisition across all digital channels. This leadership role requires a deep understanding of the e-commerce landscape, cutting-edge digital marketing techniques, and the ability to manage a team and collaborate effectively with cross-functional departments to achieve business objectives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive e-commerce growth.
• Oversee the execution of all digital marketing campaigns, ensuring alignment with brand messaging and business goals.
• Manage and optimize advertising budgets to maximize ROI and achieve acquisition targets.
• Analyze website traffic, conversion rates, customer behavior, and campaign performance using tools like Google Analytics to provide actionable insights.
• Lead, mentor, and develop a team of digital marketing professionals.
• Collaborate with product, sales, and web development teams to ensure a seamless customer journey and optimize the online user experience.

Requirements

• Proven experience as a Digital Marketing Manager or similar leadership role, with a strong track record in e-commerce.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Proficiency with web analytics tools (e.g., Google Analytics) and digital marketing platforms.
• Strong strategic thinking, analytical skills, and budget management capabilities.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Competitive salary and significant performance-based bonuses.
• Hybrid work model providing flexibility.
• Comprehensive health, retirement, and wellness benefits.
• Generous allowance for professional development and conferences.
• Opportunity to lead and shape the digital strategy for a growing brand in Mahikeng .