E-commerce Marketing Specialist

Placements24; Soweto; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Career growth opportunities

Employee discounts

Job summary

Placements24 in Soweto is seeking a motivated E-commerce Marketing Specialist to execute and optimize digital marketing strategies for their online store, driving online sales and brand awareness. You will work on social media, email marketing, and paid advertising, creating engaging content, analyzing campaigns, and collaborating with the e-commerce team to enhance the customer journey.

This role offers opportunities for hands-on growth in a dynamic Gauteng e-commerce environment and a

Qualifications

• Bachelor's degree in Marketing, Business, or related field or equivalent practical experience.
• Previous experience in digital marketing, social media, or e-commerce is advantageous.
• Familiarity with social media platforms, email marketing tools, and basic analytics.

Responsibilities

• Assist in the development and execution of digital marketing campaigns across social media, email, and paid search.
• Create engaging content for social media platforms, ensuring brand consistency and audience interaction.
• Monitor and report on the performance of digital marketing campaigns, providing insights for improvement.
• Support the management of email marketing campaigns, including list segmentation and campaign deployment.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Collaborate with the e-commerce team to ensure a cohesive customer journey and promotional strategy.
• Update product information and promotional content on the e-commerce website as needed.

Skills

Digital marketing

Social media

Email marketing

Content creation

Education

Bachelor's degree in Marketing/Business

Tools

Analytics tools

Email marketing tools

Social media platforms

Job description

About the Role

Our client is seeking a motivated and creative E-commerce Marketing Specialist to join their expanding team in Soweto . This role will focus on executing and optimizing digital marketing strategies to drive online sales and brand awareness for their e-commerce platform. You will work on a variety of campaigns, including social media, email marketing, and paid advertising, contributing directly to the company's growth. This is an excellent opportunity for an aspiring marketer to gain hands-on experience and develop their career in the vibrant e-commerce sector within Gauteng.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across social media, email, and paid search.
• Create engaging content for social media platforms, ensuring brand consistency and audience interaction.
• Monitor and report on the performance of digital marketing campaigns, providing insights for improvement.
• Support the management of email marketing campaigns, including list segmentation and campaign deployment.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Collaborate with the e-commerce team to ensure a cohesive customer journey and promotional strategy.
• Update product information and promotional content on the e-commerce website as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Previous experience in digital marketing, social media, or e-commerce is advantageous.
• Familiarity with social media platforms, email marketing tools, and basic analytics.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work effectively in a team environment and manage multiple tasks.

Benefits

• Competitive salary and potential for performance-based incentives.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and training in digital marketing.
• Employee discounts on company products.
• A dynamic and supportive team environment in Soweto .