E-commerce Marketing Manager

Placements24; Richards Bay; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonus structure

Medical aid and retirement fund

Generous annual leave

Continuous professional development

Employee discounts

Hybrid model

Career growth opportunities

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead our digital marketing efforts for a fast-growing e-commerce business in Richards Bay.

You will develop multi-channel strategies (SEO, SEM, PPC, social, email) to drive traffic, conversions, and revenue; optimize campaigns with analytics; manage budgets and a marketing team in a hybrid work environment; and collaborate across sales, product, and customer service.

Qualifications

• A bachelor's degree in Marketing or a related field is required.
• 5+ years of e-commerce marketing experience, with leadership responsibilities.
• Proven track record in driving online sales and ROI.
• Experience with multi-channel digital campaigns and content marketing.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Oversee SEO, SEM, PPC, social media advertising, email marketing, and affiliate campaigns.
• Lead content creation and ensure brand consistency across channels.
• Analyze campaigns and website data to derive actionable insights and optimization opportunities.

Skills

Marketing strategy

Leadership

Analytics

Budget management

Communication skills

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Master's degree (preferred)

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a prominent player in the e-commerce sector, is seeking an experienced E-commerce Marketing Manager to lead their digital marketing efforts. This strategic role will be responsible for driving online sales, enhancing brand visibility, and managing all aspects of digital campaigns. The ideal candidate will have a proven history of success in developing and executing impactful marketing strategies within the e-commerce domain. You will oversee a range of digital channels, from social media and paid advertising to SEO and email marketing, ensuring a cohesive and effective customer journey. This role offers a unique opportunity to shape the digital footprint of a growing business. The position is based in Richards Bay, KwaZulu-Natal , with a hybrid work arrangement that balances office-based collaboration with remote flexibility, ensuring optimal productivity and work-life integration.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, social media advertising, email marketing, and affiliate marketing.
• Oversee content creation and distribution for the e-commerce website and social media platforms, ensuring brand consistency and engagement.
• Analyze marketing campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for optimization.
• Manage the marketing budget effectively, ensuring maximum ROI from all campaigns.
• Collaborate with internal teams (e.g., sales, product development, customer service) to ensure alignment and integrated campaign execution.
• Stay up-to-date with the latest e-commerce trends, digital marketing tools, and best practices.
• Identify and cultivate strategic partnerships to expand market reach.
• Lead and mentor a team of marketing professionals, fostering a high-performance culture.
• Monitor competitor activities and market trends to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in e-commerce marketing, with a significant portion in a managerial or leadership role.
• Proven track record of successfully managing and growing e-commerce sales through digital channels.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with e-commerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong leadership, communication, and interpersonal skills.
• Experience in managing marketing budgets and demonstrating ROI.
• Ability to work effectively in a hybrid environment, balancing independent work with team collaboration.
• Creative thinking and a passion for innovation in the digital space.

Benefits

• Competitive salary package, reflecting experience and responsibilities.
• Performance-based bonus structure.
• Contribution towards medical aid and retirement fund.
• Generous annual leave and other paid time off.
• Opportunities for continuous professional development and training.
• Employee discounts on Our client's products.
• A dynamic and supportive work environment with a hybrid model.
• Potential for career growth within a leading e-commerce organization.