Digital Marketing and E-commerce Manager

Placements24; Durban; Hybrid; ZAR 700,000 - 1,200,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Career advancement

Professional development

Autonomous culture

Comprehensive benefits

Job summary

WhatJobs Direct is seeking an experienced Digital Marketing and E-commerce Manager to lead multi-channel campaigns from a remote-first setting based in Durban, ZA.

You will shape our client's online presence, drive e-commerce growth, optimize ROI, and mentor a marketing team while collaborating with product, sales, and support to ensure a cohesive brand experience.

Qualifications

• Master’s degree or equivalent in Marketing, Digital Media, or related field.
• 7+ years of progressive digital marketing and e-commerce experience.
• Proven ROI optimization and large-budget management.
• Expertise in SEO, SEM, content and social media marketing.

Responsibilities

• Develop and execute cutting-edge e-commerce and digital marketing strategies.
• Oversee online advertising including SEM, social ads, and programmatic buying.
• Grow social media presence and foster brand loyalty.
• Drive e-commerce growth via campaigns, site optimization, and retention.
• Analyze KPIs and report insights to senior management.
• Collaborate with product, sales, and customer service for cohesive messaging.
• Lead and mentor marketing professionals; manage performance.
• Identify and implement new digital marketing tech.

Skills

Digital marketing

E-commerce management

Strategic planning

Leadership

ROI optimization

Content marketing

SEO/SEM

Web analytics

Education

Master's degree or higher

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

About the Role

WhatJobs Direct is actively seeking an experienced Digital Marketing and E-commerce Manager for a fully remote position based in Durban, KwaZulu-Natal, ZA. This role is pivotal in shaping and executing our client's online presence, driving significant growth in their e-commerce operations and amplifying their social media impact. You will lead the charge in developing innovative digital strategies, managing multi-channel campaigns, and ensuring a seamless online customer journey. As a remote-first organization, we foster a culture of trust, autonomy, and collaboration, enabling you to contribute effectively from wherever you are. The ideal candidate will be a strategic visionary with a deep passion for digital innovation, proven leadership capabilities, and a relentless drive to achieve measurable results in the competitive e-commerce landscape. This is an exceptional opportunity to make a substantial impact.

Key Responsibilities

• Spearhead the development and execution of cutting-edge e-commerce and digital marketing strategies.
• Oversee all aspects of online advertising, including SEM, social media advertising, and programmatic buying.
• Manage and grow the company's social media presence across all relevant platforms, fostering community engagement and brand loyalty.
• Drive e-commerce sales growth through targeted campaigns, website optimization, and customer retention initiatives.
• Analyze key performance metrics (KPIs) across all digital channels, providing comprehensive reports and strategic insights to senior management.
• Collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive brand messaging and customer experience.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
• Identify and implement new digital marketing technologies and tools to enhance campaign effectiveness.Ensure brand consistency and a compelling brand voice across all online touchpoints.

Requirements

• Master’s degree or equivalent experience in Marketing, Digital Media, Business Administration, or a related field.
• At least 7 years of progressive experience in digital marketing, with a strong emphasis on e-commerce management.
• Demonstrated success in managing large-scale digital advertising budgets and optimizing ROI.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong leadership and team management skills, with experience managing direct reports.
• Exceptional strategic thinking, problem-solving, and decision-making abilities.
• Excellent written and verbal communication skills, capable of presenting complex information clearly.
• Adaptability and a proactive approach to navigating the fast-paced digital environment.
• Experience working in a remote or hybrid team setting is highly beneficial.

Benefits

• Attractive salary and performance-based incentives.
• Complete remote work flexibility, allowing for a truly global reach.
• Significant opportunity for career advancement within a growing organization.
• Access to professional development resources and training programs.
• A dynamic and innovative work culture that values autonomy and collaboration.
• Comprehensive benefits package.
• Chance to shape the future of our client's digital footprint.