Digital Marketing Manager - E-commerce Growth

Placements24; Durban; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health benefits

Remote work option

Online training resources

Job summary

Placements24 is seeking a Digital Marketing Manager to drive e-commerce growth for a prominent online fashion retailer with a Durban presence. You will craft and execute a comprehensive digital marketing strategy spanning SEO, SEM, social media, email, and affiliate marketing.

The role requires a strategic thinker with at least 5 years in digital marketing, strong analytics, and hands-on experience with PPC, SEO, and CRO.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital marketing with ecommerce focus.
• Proven success in PPC, SEO, social media, and email marketing campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong understanding of CRO and customer journey mapping.
• Excellent analytical and communication skills.
• Experience with A/B testing and experimentation techniques.

Responsibilities

• Develop and implement integrated digital marketing strategies to drive qualified traffic and conversions for the e-commerce platform.
• Manage and optimize all paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Oversee SEO efforts to improve organic rankings and visibility.
• Develop and execute email marketing campaigns, including segmentation and automation.
• Manage social media strategy, including content creation, engagement, and paid campaigns.
• Analyze website traffic, sales data, and campaign performance with Google Analytics; provide reports and insights.
• Identify growth opportunities and emerging digital marketing trends.
• Collaborate with content creators, designers, and developers for cohesive branding and user experience.
• Manage affiliate relationships and explore new partnerships.
• Stay updated on competitor activity and industry best practices.

Skills

Digital marketing

E-commerce growth

PPC management

SEO

Email marketing

Social media

Analytics

Communication

A/B testing

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client, a prominent online fashion retailer with a strong presence in Durban, KwaZulu-Natal , is seeking a driven and experienced Digital Marketing Manager to spearhead their e-commerce growth initiatives. This role is ideal for a strategic thinker with a proven ability to drive online sales through innovative digital marketing campaigns. You will be responsible for developing and executing a comprehensive digital marketing strategy encompassing SEO, SEM, social media marketing, email marketing, and affiliate programs. The successful candidate will be adept at analyzing market trends, understanding customer behavior, and leveraging data to optimize campaign performance. Join our client's dynamic team and play a crucial role in expanding their digital footprint and achieving ambitious growth targets. This is a significant opportunity to shape the online success of a thriving brand.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive qualified traffic and conversions for the e-commerce platform.
• Manage and optimize all paid advertising campaigns (Google Ads, Social Media Ads) to achieve maximum ROI.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage social media marketing strategy, including content creation, community engagement, and paid social campaigns.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics, providing regular reports and actionable insights.
• Identify new growth opportunities and emerging digital marketing trends.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
• Manage relationships with affiliate partners and explore new partnership opportunities.
• Stay updated on competitor activities and industry best practices to maintain a competitive advantage.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce growth.
• Demonstrated success in managing and optimizing PPC, SEO, social media, and email marketing campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong understanding of e-commerce best practices, conversion rate optimization (CRO), and customer journey mapping.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Exceptional written and verbal communication skills.
• Experience with A/B testing and other experimentation techniques.
• Ability to work independently and as part of a collaborative team.
• Creative mindset with a data-driven approach to marketing.

Benefits

Our client offers a competitive salary, performance-based bonuses, comprehensive health benefits, and opportunities for professional growth and development. This role is designed for remote work, providing flexibility and work-life balance. Employees will have access to online training resources and the chance to attend virtual industry events. Our client fosters a culture of collaboration and innovation, offering a supportive environment for career advancement within the digital marketing space. Regular feedback and performance reviews ensure continuous development.