E-commerce Social Media & Digital Marketing Specialist

Placements24; Gauteng; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote

Flexible working hours

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Social Media & Digital Marketing Specialist. This fully remote role, based in South Africa, focuses on driving engagement, brand visibility, and sales for a Pretoria-based client through strategic social media and digital marketing initiatives.

You will develop and implement engaging content, manage campaigns, and analyze performance data to continually optimize strategies. A strong understanding of e-commerce customer journeys and latest trends is essential.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 3+ years of experience in social media and digital marketing for e-commerce.
• Proven ability to create engaging content and campaigns.

Responsibilities

• Develop and execute social media strategies to increase brand awareness and traffic.
• Create, curate, and manage content for Facebook, Instagram, LinkedIn, and others.
• Plan and manage paid social campaigns with budget allocation and performance tracking.
• Analyze data using Google Analytics and platform insights to optimize ROI.
• Collaborate with marketing to implement integrated digital campaigns.

Skills

Social media marketing

Digital marketing

E-commerce

Analytics

SEO/SEM

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, a dynamic and innovative e-commerce business headquartered in Pretoria, Gauteng , is looking for a talented and driven E-commerce Social Media & Digital Marketing Specialist to join their expanding team. This role is critical in driving online engagement, brand visibility, and ultimately, sales through strategic social media and digital marketing initiatives. The ideal candidate will possess a strong understanding of the latest digital marketing trends, social media best practices, and e-commerce customer journeys. You will be responsible for developing and implementing engaging content, managing social media campaigns, and analyzing performance data to optimize strategies. This is an excellent opportunity to contribute to a forward-thinking company in the heart of South Africa 's administrative capital. If you are passionate about creating compelling digital experiences and achieving measurable results, this role is for you. The position is fully remote, offering flexibility and the chance to work from anywhere while contributing to a Pretoria-based company.

Key Responsibilities

• Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and drive traffic to the e-commerce platform.
• Create, curate, and manage engaging content (visual and written) for various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Plan and manage paid social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities for improvement.
• Analyze social media and website traffic data using tools like Google Analytics and platform-specific insights to measure campaign effectiveness and ROI.
• Implement and manage email marketing campaigns, including list segmentation and performance tracking.
• Collaborate with the marketing team on integrated digital marketing strategies and campaigns.
• Engage with online communities, respond to inquiries, and foster positive brand relationships.
• Assist in optimizing the e-commerce website for search engines (SEO) and user experience.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices relevant to the Pretoria market and beyond.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) in social media marketing and digital marketing, with a focus on e-commerce.
• Demonstrated success in creating and managing engaging social media content and campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Experience with paid social advertising (e.g., Facebook Ads Manager).
• Strong understanding of SEO, SEM, and email marketing principles.
• Excellent written and verbal communication skills.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Creative mindset with a strong eye for visual aesthetics.
• Self-motivated and able to work independently in a remote setting, meeting deadlines effectively for our Pretoria -based operations.

Benefits

Our client offers a competitive salary, flexible working hours, and the opportunity to work fully remotely. You will gain valuable experience in a growing e-commerce sector and benefit from professional development opportunities. Join a collaborative and supportive team environment, and help shape the digital future of a promising brand in South Africa . This role provides the autonomy to manage your own schedule while delivering impactful results for a company rooted in Pretoria .