Digital Marketing Manager - Social Media Focus

Placements24; LegKraal Gate; On-site; ZAR 850,000 - 1,050,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Leadership development

Growth opportunities

Job summary

Placements24 is seeking an experienced Digital Marketing Manager for its North West operations. You will lead social media and overall online presence, crafting campaigns to drive brand growth, engagement, and conversions.

You will manage a team of marketing professionals, partner with cross-functional teams, and leverage analytics to optimize performance and ROI in a fast-paced ecommerce environment.

Qualifications

• Minimum 7 years in digital marketing with 3+ in leadership, ecommerce focus.
• Proven track record in social media campaigns and ROI-driven strategies.
• Strong knowledge of SEO, SEM, PPC, email marketing and analytics.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy with emphasis on social media.
• Oversee all social channels, content planning, scheduling, community mgmt and performance analysis.
• Lead and mentor a team of digital marketing professionals.
• Manage paid campaigns across Google Ads and social media with budget ROI focus.
• Analyze KPIs, website traffic, conversions, and customer data for optimization.
• Collaborate with sales and product teams to align campaigns with launches.
• Develop and manage the digital marketing budget and track spend.
• Conduct market research and competitor analysis to identify opportunities.
• Manage email marketing campaigns including segmentation and performance tracking.
• Ensure brand consistency across all digital touchpoints.

Skills

Social media

Team leadership

Digital strategy

Data analytics

SEO/SEM

PPC ads

Email marketing

CRM tools

A/B testing

CRO

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

CRM software

Marketing automation

Job description

About the Role

Our client is a prominent e-commerce business looking for an experienced and visionary Digital Marketing Manager to lead their social media and overall online presence strategies. This role, based in Mahikeng, North West , is critical for driving brand growth, customer engagement, and sales conversions. The successful candidate will be responsible for crafting and executing cutting-edge digital marketing campaigns, with a strong emphasis on social media innovation and community building. You will manage a team of digital marketing professionals and work closely with cross-functional departments to ensure a cohesive brand message and customer journey. We are seeking a strategic thinker with a proven ability to leverage data analytics for campaign optimization and a passion for staying ahead of digital trends. This is a fantastic opportunity for a motivated leader to shape the digital future of a thriving company. The ideal candidate will possess exceptional leadership qualities, a deep understanding of the e-commerce ecosystem, and a commitment to delivering measurable results in a fast-paced environment. Your expertise will be vital in expanding our client's reach and reinforcing their position as a leader in the online marketplace. The strategic importance of this role cannot be overstated, as it directly influences customer acquisition and retention efforts.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy, with a primary focus on social media and content marketing, to drive brand awareness, engagement, and conversions.
• Oversee all social media channels, including content planning, creation, scheduling, community management, and performance analysis.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing work environment.
• Manage paid advertising campaigns across various digital platforms (Google Ads, social media ads), ensuring optimal budget allocation and ROI.
• Analyze key performance indicators (KPIs), website traffic, conversion rates, and customer data to identify trends and optimize marketing efforts.
• Collaborate with the sales and product development teams to align marketing strategies with business objectives and product launches.
• Develop and manage the digital marketing budget, tracking spend and ensuring efficiency.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Ensure brand consistency across all digital touchpoints and marketing communications.

Requirements

• Minimum of 7 years of experience in digital marketing, with at least 3 years in a management role, focusing on e-commerce and social media.
• Demonstrated success in developing and implementing impactful social media strategies and campaigns.
• Expert knowledge of SEO, SEM, PPC advertising, content marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, social media analytics tools, and other relevant platforms.
• Experience managing and leading a marketing team.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree is a plus.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Experience with CRM and marketing automation tools.
• Creative thinking and a passion for digital innovation.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and leadership development.
• A stimulating and innovative work environment in Mahikeng, North West .
• Significant influence on the company's digital strategy and market positioning.
• Regular team-building events and company social functions.
• Chance to work with a passionate and talented team.