Digital Marketing Manager - Performance Campaigns

Placements24; Durban; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Attractive salary package

Performance-based bonuses

Medical and retirement benefits

Professional development opportunities

Hybrid work arrangement in Durban

Employee discounts on products

Job summary

Placements24 in Durban, KwaZulu-Natal, is seeking a data-driven Digital Marketing Manager to lead online presence and customer acquisition. The role requires developing multi-channel campaigns, optimizing spend, and delivering measurable ROI.

You will collaborate with sales and product teams, analyze performance, and stay ahead of digital trends. The hybrid work arrangement and growth opportunities make this a dynamic position in a fast-growing e-commerce business.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of digital marketing experience with emphasis on performance marketing and paid acquisition.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and related platforms.
• Strong analytical skills to interpret data and drive decisions.
• Solid understanding of SEO and its interaction with paid campaigns.
• Experience with marketing automation tools and CRM systems is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for innovative marketing solutions.

Responsibilities

• Develop and implement digital marketing strategies across performance channels (SEM, Paid Social, Display).
• Manage and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn.
• Perform keyword research, audience segmentation, and A/B testing to boost results.
• Monitor and report on metrics like CPA, ROAS, CTR, and conversions.
• Collaborate with content creators and designers on ad creatives and landing pages.
• Manage budgets to maximize ROI and stay within targets.
• Stay updated on digital marketing trends, tools, and best practices.
• Identify new channels and growth opportunities.
• Align marketing with sales and product teams to meet business goals.

Skills

Digital marketing strategy

Performance marketing

Paid acquisition

Campaign optimization

A/B testing

Data analysis

SEO basics

Budget management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Instagram Ads

LinkedIn Ads

CRM systems

Marketing automation

Job description

About the Role

Our client, a rapidly growing e-commerce business, is seeking an accomplished Digital Marketing Manager to drive their online presence and customer acquisition strategies from their offices in Durban, KwaZulu-Natal . This role is crucial for developing and executing high-impact digital marketing campaigns across various channels to achieve measurable results. You will be responsible for optimizing ad spend, analyzing campaign performance, and identifying new growth opportunities. The ideal candidate is a data-driven marketer with a proven ability to manage multiple campaigns simultaneously and deliver strong ROI. This position offers the chance to lead marketing initiatives within a vibrant and forward-thinking company, contributing directly to its success and expansion.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, focusing on performance marketing channels (SEM, Paid Social, Display).
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
• Monitor, analyze, and report on key marketing metrics (e.g., CPA, ROAS, CTR, Conversion Rates) and provide actionable insights.
• Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
• Manage marketing budgets effectively to maximize return on investment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and test new digital marketing channels and opportunities for growth.
• Work closely with the sales and product teams to ensure alignment of marketing efforts with business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Demonstrable experience managing significant advertising budgets and achieving target KPIs.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and the ability to interpret complex data sets to drive decisions.
• Excellent understanding of SEO principles and their interplay with paid campaigns.
• Experience with marketing automation tools and CRM systems is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for innovative marketing solutions.

Benefits

• Attractive salary package commensurate with experience.
• Performance-based bonuses tied to campaign success.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and attending industry conferences.
• A flexible hybrid work arrangement in Durban, KwaZulu-Natal .
• Exposure to exciting e-commerce growth strategies.
• A dynamic and supportive team environment.
• Employee discounts on company products.