Digital Marketing Manager

Huawei Mobile South Africa; Wes-Kaap; On-site; ZAR 240,000 - 360,000; Full time

Job summary

A leading tech company in South Africa seeks an E-commerce Marketing Specialist to drive online sales and optimize digital marketing campaigns. The role involves developing strategies for e-commerce growth, managing promotions, and collaborating with internal teams. Candidates should have experience with Google Ads and performance marketing. This entry-level, full-time role offers a competitive remuneration package based on qualifications and experience.

Qualifications

• Relevant degree or diploma.
• Proven experience in e-commerce and/or digital performance marketing.
• Hands-on experience managing Google Ads and Meta Ads platforms.
• Experience with SEO, email marketing flows and performance analytics.
• Strong data analysis skills with ability to optimise campaigns based on performance.

Responsibilities

• Develop and execute strategies to grow sales on owned platforms and external e-commerce channels.
• Manage online product promotions and campaign alignment across platforms.
• Plan, execute and optimise performance marketing campaigns.
• Conduct A/B testing to improve conversion rates.
• Identify and nurture relationships with brand advocates and content creators.

Skills

E-commerce marketing

Google Ads

Meta Ads

SEO

Email marketing

Analytics

A/B testing

Campaign optimization

Education

Relevant degree or diploma

Tools

Google Analytics

Affiliate marketing platforms

Conversion tracking tools

Job description

Job Title: E-commerce Marketing Specialist

Location: Cape Town

Note: Do not apply if you do not have extensive relevant experience.

Introduction (Company & Role Summary)

We are a fast‑growing and innovative consumer‑focused company operating across owned e‑commerce platforms (E‑Store) and leading online marketplaces such as Takealot and Amazon. We are seeking a results‑driven E-commerce Marketing Specialist to grow online sales, optimise digital campaigns and strengthen our online community presence.

This role will focus on driving revenue through performance marketing, improving conversion rates, managing e‑commerce channels, and building relationships with customers and content creators, while working closely with design, content and sales teams to achieve business objectives.

Duties & Responsibilities

E-commerce & Channel Growth

• Develop and execute strategies to grow sales on owned platforms (E‑Store) and external e‑commerce channels such as Takealot, Amazon, and other marketplaces.
• Manage online product promotions, campaign alignment, and visibility across platforms.
• Support sales‑driven and promotional initiatives in collaboration with internal sales teams.

Performance Marketing & Optimization

• Plan, execute and optimise performance marketing campaigns across Google Ads, Meta Ads, SEO, email marketing automation, and affiliate marketing.
• Conduct A/B testing on ads, landing pages and user journeys to improve conversion rates and ROAS.
• Analyze customer behavior, funnel performance and campaign results to identify growth opportunities.
• Manage tracking tools and ensure accurate performance reporting.

Collaboration & Content Alignment

• Work closely with design, content, and sales teams to ensure campaigns align with business goals and brand messaging.
• Brief creative teams and support development of campaign assets.

Community & Influencer Engagement

• Identify, build and nurture relationships with brand advocates, customers and content creators.
• Monitor, manage and optimise community engagement across relevant platforms.
• Support community‑driven campaigns and loyalty initiatives.

Market Intelligence & Reporting

• Monitor e‑commerce trends, platform updates, competitor strategies and emerging tools.
• Provide regular performance reports and actionable insights to management.

Experience & Qualifications

Must Have

• Relevant degree or diploma
• Proven experience in e‑commerce and/or digital performance marketing.
• Hands‑on experience managing Google Ads and Meta Ads platforms.
• Experience with SEO, email marketing flows and performance analytics.
• Strong data analysis skills with ability to optimise campaigns based on performance.

Desirable (Advantage)

• Experience managing e‑commerce marketplaces such as Takealot and Amazon.
• Experience with affiliate marketing platforms and partnerships.
• Familiarity with Google Analytics, conversion tracking and attribution tools.
• Experience working with content creators or influencer marketing campaigns.

Package & Remuneration

Market‑related and competitive, based on experience and qualifications.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales