Digital Marketing & E-commerce Specialist

Placements24; Randburg; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Performance-based bonuses

Full-time

Professional development

Team collaboration

E-commerce exposure

Job summary

Placements24 in Randburg is seeking a versatile Digital Marketing & E-commerce Specialist to drive online growth across our platforms. You will manage paid campaigns, optimize content for search engines, and analyze ROI to boost traffic and revenue.

Ideal candidates have solid experience in digital marketing and e-commerce, with proficiency in Google Analytics, Google Ads, and email marketing, plus strong copywriting and data-driven decision skills.

Qualifications

• Proven digital marketing and e-commerce experience.
• Proficiency with Google Analytics, Google Ads, and social platforms.
• Excellent copywriting and content creation.
• Experience with email marketing platforms and automation.
• Strong data interpretation to guide decisions.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Plan and manage paid ad campaigns across Google Ads and social media.
• Optimize website content and structure for search engines (SEO).
• Develop and implement email marketing campaigns.
• Analyze traffic and campaign performance with analytics tools.
• Collaborate with sales and product teams for alignment.

Skills

Digital marketing

E-commerce

SEO

SEM

Social media

Google Analytics

Google Ads

Copywriting

Email marketing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Email marketing tools

Job description

About the Role

Our client is seeking a versatile and results-driven Digital Marketing & E-commerce Specialist to join their dynamic team in Randburg . This role is central to developing and executing online marketing strategies that drive traffic, conversions, and revenue for their e-commerce platforms. You will be responsible for managing digital advertising campaigns, optimizing website content for search engines, and analyzing performance data to continuously improve ROI. This is an excellent opportunity for a motivated individual to leverage their digital marketing expertise in a hands-on role, contributing significantly to the company's online growth and success within a collaborative business environment.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, social media, and other digital channels.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and visibility.
• Develop and implement email marketing campaigns to nurture leads and drive customer retention.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Manage the company's social media presence, creating engaging content and interacting with followers.
• Collaborate with sales and product teams to ensure alignment between marketing efforts and business objectives.

Requirements

• Proven experience in digital marketing and e-commerce, with a strong understanding of SEO, SEM, and social media marketing.
• Proficiency in using Google Analytics, Google Ads, and social media advertising platforms.
• Excellent copywriting and content creation skills, with the ability to craft compelling marketing messages.
• Experience with email marketing platforms and automation tools.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Full-time employment with consistent working hours.
• Opportunities for professional development and certifications in digital marketing.
• Exposure to a wide range of digital marketing disciplines and e-commerce strategies.
• A collaborative team culture that encourages innovation and learning.