Digital Marketing Campaign Specialist

Time Personnel; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Time Personnel is seeking a Digital Marketing Campaign Specialist to own performance marketing across a portfolio of established UK brands from Cape Town. You will design annual plans, optimize campaigns, and drive online revenue while controlling costs.

A data-driven, hands-on marketer with strong Google/Meta advertising skills is ideal. Responsibilities include building content pipelines, managing feeds, and coordinating SEO and email marketing programs.

Qualifications

• 5–8 years digital marketing experience, preferably in ecommerce/online retail.
• Experience managing full digital marketing function for a brand or portfolio.
• Experience with Google Ads and Merchant Center, Meta ads, and SEO.
• Proven ability to demonstrate results by brand and channel.
• Experience building content pipelines and working with creators.
• UK or European ecommerce exposure is a plus.

Responsibilities

• Own the digital marketing strategy for each brand and the portfolio.
• Develop annual and seasonal marketing plans with commercial focus.
• Audit performance and prioritise improvements based on impact.
• Manage online revenue growth and control acquisition costs.
• Monitor MER, CAC, and channel performance; take data-driven actions.
• Set up and optimise feeds, campaigns and tracking across platforms.
• Lead email flows and lifecycle campaigns, e.g., welcome and win-back.
• Define SEO strategy and keyword plans; coordinate CRO initiatives.

Skills

Digital marketing

Performance marketing

Google Ads

Meta Advertising

Klaviyo

GA4

SEO strategy

Content creation

Data analysis

Budget management

E-commerce

Tools

Google Merchant Center

Shopify

WooCommerce

Tag Manager

Klaviyo (Email)

Job description

Digital Marketing Campaign Specialist job vacancy in Cape Town.

Are you a commercially driven performance marketing specialist who enjoys using data, strategy and digital channels to drive meaningful growth?

Our client, a UK-based company with operations in the Southern Suburbs, is looking for an experienced Digital Marketing Campaign Specialist to take ownership of performance marketing across a portfolio of established UK brands.

This is a key role for a strategic and hands‑on marketer who can combine strong digital marketing expertise with a clear commercial focus.

Requirements:

• Matric, or equivalent qualification
• 5–8 Years’ digital marketing experience, ideally within e-commerce/online retail
• At least 2 years of managing the full digital marketing function for a brand or portfolio
• Experience managing an annual marketing budget
• Proven ability to demonstrate results by brand and channel
• Strong hands‑on experience with Google Ads and Merchant Center
• Strong Meta advertising experience
• Experience building content pipelines and working with creators
• Experience managing email flows and campaigns, ideally using Klaviyo
• Strong knowledge of GA4 and tag management
• Experience developing and managing an SEO strategy
• Personally build campaigns, writes copy, manages feeds and produces reports
• Comfortable testing, analysing and improving activity personally
• Commercially focused and highly data-driven
• UK or European e-commerce experience
• Shopify or WooCommerce and CRO experience
• Creator/influencer programme experience
• Google and Meta certifications

Duties and Responsibilities:

• Own the digital marketing strategy for each brand and the overall portfolio
• Develop annual and seasonal marketing plans
• Audit performance against digital best practice and prioritise improvements based on commercial impact
• Own online revenue growth while managing acquisition costs and profitability
• Monitor MER, CAC, contribution and channel performance and take action based on the data
• Define clear roles and positioning for each brand within the market
• Prevent brands from competing against each other in paid search
• Structure accounts, product feeds and customer lists appropriately by brand
• Identify opportunities to share content and resources across brands while maintaining distinct brand identities
• Personally manage Google Ads and Google Merchant Center
• Build and optimise campaign structures, product feeds and Shopping activity
• Test Performance Max and other relevant opportunities
• Carry out regular search-term analysis and campaign hygiene
• Manage budgets and campaign pacing based on weather, stock and seasonal demand
• Test Microsoft Ads where commercially justified
• Own Meta advertising from strategy through to execution
• Establish a regular creative testing programme and use performance data to guide decisions
• Develop first‑party audiences and make effective use of reviews and customer-generated content
• Manage content calendars and ensure assets are produced against agreed plans
• Set and manage the SEO strategy for each brand
• Develop keyword strategies and track performance against target terms
• Identify technical SEO requirements and work with the Head of Digital to prioritise development work
• Build and optimise email flows, including welcome, abandoned basket, post‑purchase, replenishment and win‑back
• Own monthly campaign calendars and segmentation
• Ensure activity complies with UK consent requirements
• Ensure accurate tracking across GA4, tag management and consent mode
• Maintain a clear and consistent view of attribution and performance
• Manage weekly budget pacing and take corrective action where required
• Set clear weekly priorities and provide written briefs.
• Set objectives and maintain a clear performance scorecard
• Brief and manage freelancers and creators against measurable outcomes
• Develop playbooks and repeatable processes for core marketing activities