Digital Marketing and Communications Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Pension

Job summary

Placements24 in Sandton, Gauteng, is seeking a strategic Digital Marketing and Communications Manager to lead integrated digital initiatives. You will shape the brand's online presence, drive engagement, and align campaigns across SEO, SEM, social media, content, and email marketing.

The role requires a bachelor’s degree and at least five years in digital marketing and communications, with proven budget management, analytics, and leadership.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Minimum 5 years in digital marketing and communications with proven success.
• Deep knowledge of SEO, SEM, social media, content marketing, and email marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies across platforms.
• Manage and optimize SEO and SEM campaigns to boost traffic and rankings.
• Create engaging content for website, social channels and marketing collateral.
• Oversee social media management and performance tracking.
• Develop and execute email marketing campaigns to nurture leads.
• Analyze performance data and provide optimization insights.

Skills

SEO & SEM

Content marketing

Social media marketing

Analytics

Copywriting

Budget management

Strategy development

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

Hootsuite

Job description

About the Role

Our client is seeking a strategic and innovative Digital Marketing and Communications Manager to lead their marketing efforts in Sandton, Gauteng . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive engagement, and achieve business objectives. The ideal candidate will have a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for managing online campaigns, analyzing performance metrics, and overseeing the content creation process. This position offers an exciting opportunity to shape the brand's digital presence and drive growth in a fast-paced environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various platforms, including social media, search engines, and email.
• Manage and optimize SEO and SEM campaigns to improve website traffic and search engine rankings.
• Create compelling and engaging content for the company website, social media channels, and marketing collateral.
• Oversee social media management, including content scheduling, community engagement, and performance tracking.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Analyze digital marketing performance data, generate reports, and provide insights for campaign optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and communications.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing and communications, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing strategies.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).
• Strong content creation and copywriting skills.
• Excellent analytical, strategic thinking, and problem-solving abilities.
• Strong project management and organizational skills.
• Experience managing marketing budgets and reporting on campaign performance.
• Excellent communication and interpersonal skills.

Benefits

Our client offers a highly competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and pension. This role provides significant opportunities for professional development and career advancement within a leading organization in Sandton, Gauteng . Enjoy a dynamic work environment with a hybrid work model, offering flexibility and work-life balance. Join a team that values innovation and drives impactful marketing strategies.