Digital Marketing Lead

Placements24; Rustenburg; Hybrid; ZAR 1.500.000 - 2.600.000; Vollzeit

Benefits dieser Stelle

Health insurance and benefits

Remote work flexibility

Performance bonuses and stock options

Professional development budget

Company equity participation

Zusammenfassung

Placements24 seeks a visionary Digital Marketing Lead to drive the company’s digital strategy from Rustenburg, North West. This senior role requires leading a team, shaping campaigns, and delivering measurable online growth in a fully remote setup.

You will own end-to-end digital programs across SEO, SEM, content, social, and email, collaborating with product, sales, and creative teams to maximize ROI and brand impact.

Qualifikationen

• Master's degree in Marketing, Digital Media, Business Administration, or related field.
• 7+ years in digital marketing with at least 3 years in leadership/management.
• Proven success in developing and executing digital marketing strategies.
• Expertise across SEO, SEM, content, social media, email marketing, and affiliate marketing.
• Proficient with marketing automation, CRM, and analytics tools (GA/Adobe Analytics).
• Strong leadership, communication, and team-management skills.

Aufgaben

• Develop and lead a cutting-edge digital marketing strategy across online channels.
• Mentor and manage a team of digital marketing professionals.
• Oversee SEO, SEM, content, social, and email initiatives and optimization.
• Analyze data, track KPIs, and provide strategic recommendations.
• Manage budget allocations to maximize ROI and impact.
• Collaborate with product, sales, and creative teams for brand consistency.
• Identify new digital opportunities and emerging trends.
• Liaise with external agencies and technology partners.
• Ensure compliance with relevant regulations and best practices.
• Report performance insights to senior leadership.

Kenntnisse

Leadership

Strategic thinking

Digital marketing

Analytics

Ausbildung

Master's degree

Tools

Marketing automation platforms

CRM systems

Google Analytics

Adobe Analytics

Jobbeschreibung

About the Role

Our client is looking for a visionary Digital Marketing Lead to spearhead their digital strategy from Rustenburg, North West. This senior position requires a strategic thinker with a proven ability to drive significant online growth and engagement. You will be responsible for defining, implementing, and managing comprehensive digital marketing campaigns that align with the company's broader business objectives. This role offers the chance to lead a talented team, innovate within the digital space, and significantly impact the company's market position. We are seeking an ambitious leader who thrives in a challenging yet rewarding environment and has a deep understanding of the digital landscape. This is a fully remote role, offering flexibility while demanding high performance.

Key Responsibilities

• Develop and execute a cutting-edge digital marketing strategy across all relevant online channels.
• Lead, mentor, and inspire a team of digital marketing professionals.
• Oversee the creation and optimization of SEO, SEM, content marketing, social media, and email marketing initiatives.
• Analyze digital marketing data, track key performance indicators (KPIs), and provide strategic recommendations for improvement.
• Manage and allocate the digital marketing budget, ensuring maximum return on investment.
• Collaborate with product, sales, and creative teams to ensure brand consistency and drive integrated campaigns.
• Identify new digital marketing opportunities and emerging trends.
• Manage relationships with external agencies and technology partners.
• Ensure all digital marketing activities comply with relevant regulations and best practices.
• Report on campaign performance to senior leadership, providing clear insights and strategic direction.

Requirements

• Master's degree in Marketing, Digital Media, Business Administration, or a related field.
• 7+ years of experience in digital marketing, with a minimum of 3 years in a leadership or management role.
• Demonstrated success in developing and implementing impactful digital marketing strategies.
• Expertise in SEO, SEM, content strategy, social media marketing, email marketing, and affiliate marketing.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong leadership, team management, and communication skills.
• Excellent analytical and problem-solving abilities.
• Experience managing large digital marketing budgets.
• Proven ability to work effectively in a remote team environment.
• Experience with digital transformation initiatives is highly desirable.
• Deep understanding of the Rustenburg business landscape is an advantage.

Benefits

• Highly competitive executive salary.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Remote work flexibility.
• Annual performance bonuses and stock options.
• Professional development budget.
• Cutting-edge technology and tools.
• Supportive and innovative company culture.
• Opportunities for global collaboration.
• Retirement savings plan with company match.