Senior Digital Marketing Manager (Remote)

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote work

Medical, dental, and vision insurance

Professional development allowance

Digital transformation leadership

Job summary

Placements24 is seeking a Senior Digital Marketing Manager to lead our digital initiatives remotely for Pretoria-area clients. You will shape strategy, oversee SEO/SEM, social, email, content and display, and mentor a high-performing team.

The role demands strong analytics, CRM and marketing automation experience to drive growth and brand impact. The position offers a fully remote setup with competitive compensation, development allowances, and opportunities to lead digital transformation

Qualifications

• 8+ years in digital marketing with at least 4 years in a managerial role.
• Proven success across SEO, SEM, social, email, content and display.
• Strong analytics ability translating data into actionable plans.

Responsibilities

• Develop and implement digital marketing strategies aligned with objectives.
• Lead and mentor a team of digital marketing specialists.
• Analyze campaign performance and optimize ROI.
• Manage the digital marketing budget effectively.
• Collaborate with sales, product and creative for cohesive messaging.

Skills

Digital marketing strategy

Leadership

Analytics

Multi-channel marketing

Marketing automation

CRM systems

Stakeholder communication

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree (plus)

Tools

Google Analytics

Adobe Analytics

CRM software

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Digital Marketing Manager to lead their digital marketing initiatives on a fully remote basis, servicing clients in the Pretoria region. This senior role requires a deep understanding of the full digital marketing landscape, from strategy development to campaign execution and performance analysis. You will be responsible for driving online visibility, customer acquisition, and engagement across multiple channels. This is a key leadership position for a seasoned digital marketer looking to leverage their expertise in a remote-first environment and significantly impact the company's online growth and brand presence.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience.
• Manage and oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Analyze campaign performance, website analytics, and market trends to identify insights and optimize strategies for maximum ROI.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources across various campaigns.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and campaigns.

Requirements

• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a managerial or leadership role.
• Proven expertise in developing and executing successful digital marketing strategies across various channels.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable plans.
• Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive annual salary with performance-driven bonuses.
• Fully remote work opportunity, offering maximum flexibility.
• Comprehensive medical, dental, and vision insurance plans.
• Generous allowance for professional development, including conferences and certifications.
• Opportunity to lead digital transformation initiatives and shape marketing strategy.