Senior Digital Marketing Strategist (Remote)

Placements24; Pietermaritzburg; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work

Professional development opportunities

Performance-based bonuses

Collaborative remote culture

Job summary

WhatJobs Direct is seeking a Senior Digital Marketing Strategist to lead data-driven campaigns from a remote SA home office. You will shape the online presence, drive qualified leads, and align with sales and product teams to maximize impact.

The role requires 5+ years in digital marketing, with SEO, SEM, content, social media, and email marketing expertise, plus strong analytics and CRO skills. Remote work offers flexibility and professional growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in digital marketing with strategic focus.
• Proven experience in SEO, SEM, content, social, and email marketing.
• Strong analytics and CRO/A/B testing experience.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects remotely.

Responsibilities

• Develop data-driven digital marketing strategies across channels.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Oversee SEO initiatives including keyword research and on-page optimization.
• Create and curate engaging content maintaining brand voice.
• Plan and execute email marketing campaigns with segmentation and automation.
• Analyze performance, generate reports, and provide actionable insights.
• Stay updated on trends and tools; propose innovative approaches.
• Collaborate with sales and product teams for alignment.
• Manage marketing budget for maximum impact.
• Conduct market research and competitive analysis.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

A/B testing

CRO

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

CRM software

Job description

About the Role

Our client, WhatJobs Direct, is seeking an accomplished and innovative Senior Digital Marketing Strategist to join their dynamic team. This is a fully remote position, offering the flexibility and autonomy to work from anywhere within South Africa. We are looking for a proactive individual with a proven track record in developing and executing comprehensive digital marketing campaigns that drive measurable results. The ideal candidate will possess a deep understanding of the ever-evolving digital landscape, including SEO, SEM, content marketing, social media, email marketing, and analytics. You will play a pivotal role in shaping our client's online presence, enhancing brand awareness, and generating qualified leads. This is an exceptional opportunity to contribute to a forward-thinking company and make a significant impact from the comfort of your home office. We are committed to fostering a collaborative and supportive remote work environment where your expertise is valued and your growth is prioritized. This role is integral to achieving our client's strategic marketing objectives and requires a self-motivated and results-oriented professional.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across multiple channels to achieve business goals.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
• Create and curate engaging content for various platforms, ensuring brand consistency and tone of voice.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze marketing campaign performance, generate regular reports, and provide actionable insights for improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend innovative approaches.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing alignment.
• Manage the digital marketing budget effectively, allocating resources for maximum impact.
• Conduct market research and competitor analysis to identify new opportunities and threats.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy and execution.
• Demonstrable experience with SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Strong analytical and problem-solving skills, with a data-driven mindset.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Experience with CRM software is a plus.
• A proactive attitude and a passion for digital marketing innovation are essential.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work fully remotely, offering excellent work-life balance.
• Access to professional development and training opportunities.
• Contribution to a collaborative and supportive remote team culture.
• Be part of a growing company with a strong market presence.
• Opportunities for career advancement within the organization.
• Potential for performance-based bonuses.
• Exposure to cutting-edge marketing technologies and strategies.
• A chance to shape and execute impactful marketing campaigns.