Senior Digital Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Generous annual leave

Cutting-edge marketing tools

Job summary

Placements24 in Rustenburg, North West, SA seeks a Senior Digital Marketing Specialist to lead campaigns across SEO, SEM, social media, email, and content marketing.

You will analyze performance, optimize ROI, manage budgets, and collaborate with content teams to drive lead generation and brand visibility. This hybrid role offers remote flexibility and opportunities for professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years in progressive digital marketing roles.
• Experience developing and executing campaigns (SEO, SEM, Social Media, Email Marketing).
• Strong analytical skills with proficiency in Google Analytics and Google Ads.

Responsibilities

• Develop, manage, and optimize digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance, identify trends, and provide insights to improve ROI.
• Grow the company's social media presence with engaging content and community interaction.
• Collaborate with content teams to develop marketing collateral and website copy.
• Conduct market research and competitor analysis to identify opportunities.
• Manage the digital marketing budget and allocate resources effectively.
• Monitor website analytics and optimize user experience and conversions.
• Stay updated on digital marketing tools, trends, and best practices.

Skills

Campaign management

Performance analysis

Analytical thinking

Written & verbal communication

Multitasking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

CMS

CRM

Social media management tools

Job description

About the Role

Our client is a dynamic and rapidly growing organization seeking an experienced and results-driven Senior Digital Marketing Specialist to join their innovative marketing team. This pivotal role is based in the vibrant city of Rustenburg, North West, ZA . You will be instrumental in developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and optimize customer engagement across various online channels. This position offers a blend of on-site collaboration and remote flexibility, making it an ideal opportunity for a seasoned professional looking to make a significant impact. The ideal candidate will possess a deep understanding of the digital marketing landscape and a proven track record of success in campaign management and performance analysis. Join a forward-thinking company committed to professional growth and excellence.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple platforms including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies and improve ROI.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Collaborate with the content creation team to develop compelling marketing collateral and website copy.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Monitor website analytics and user behavior to identify areas for improvement in user experience and conversion rates.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of progressive experience in digital marketing roles.
• Proven experience in developing and executing successful digital marketing campaigns (SEO, SEM, Social Media, Email Marketing).
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience with content management systems (CMS) and CRM platforms is a plus.
• Proficiency in social media management tools.
• A strategic thinker with a data-driven approach to marketing.

Benefits

• Competitive annual salary of R .
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Contribution to medical aid and provident fund.
• Generous annual leave allowance.
• Access to cutting-edge marketing tools and technologies.