Senior Digital Marketing Strategist - Remote First

Placements24; Midrand; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Remote-friendly culture

Modern marketing tools

Collaborative team

Performance-based bonuses

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist for a fully remote role in South Africa. You will design and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing, driving measurable results for diverse clients.

The ideal candidate has 5+ years in digital marketing, strong leadership, and a data-driven mindset. Join a remote-first team, collaborate across disciplines, and shape campaigns from your home office.

Qualifications

• At least 5 years of digital marketing experience with proven strategy development.
• Experience leading campaigns across SEO, SEM, social, and email.
• Strong analytical and communication skills.

Responsibilities

• Develop, implement, and manage digital marketing strategies across channels.
• Conduct market research and competitor analysis to identify opportunities.
• Define KPIs and track campaign performance with actionable insights.

Skills

Digital marketing

Marketing strategy

Leadership

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

HubSpot

Job description

About the Role

Our client, a dynamic and forward-thinking digital agency, is seeking a highly skilled and experienced Senior Digital Marketing Strategist to join their thriving team. This is a fully remote, remote-first position, offering unparalleled flexibility and the opportunity to work from anywhere within South Africa. You will play a pivotal role in developing and executing innovative marketing strategies that drive measurable results for a diverse portfolio of clients across various industries. If you are passionate about digital marketing, possess a strategic mindset, and thrive in a collaborative, virtual environment, this role is for you. We are looking for a self-motivated individual who excels in a remote setting, capable of managing multiple projects autonomously and contributing to a high-performing remote team. This is an exceptional opportunity to shape the digital presence of leading brands from the comfort of your home office, leveraging cutting-edge tools and best practices in a fully remote structure. The ideal candidate will demonstrate a proven track record of success in strategic marketing leadership, with a deep understanding of the digital landscape and its evolving trends. This role requires a proactive approach and a commitment to excellence in a distributed workforce model. We value clear communication, proactive problem-solving, and a results-oriented mindset within our remote culture, making Midrand, Gauteng, ZA the administrative hub for this exciting opportunity.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct thorough market research and competitor analysis to identify opportunities and threats.
• Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to stakeholders.
• Manage and optimize digital advertising budgets to maximize ROI.
• Collaborate with cross-functional teams (design, content creation, web development) to ensure cohesive campaign execution.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Lead and mentor junior marketing team members, fostering a culture of continuous learning and improvement.
• Develop engaging and persuasive content strategies that align with client brand objectives.
• Analyze website traffic and user behavior to identify areas for improvement and conversion rate optimization (CRO).
• Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing plans.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and execution.
• Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, and HubSpot.
• Excellent understanding of marketing automation platforms and CRM systems.
• Strong analytical and problem-solving skills with a data-driven approach.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Demonstrated leadership qualities and experience managing teams.
• A proactive and self-disciplined approach to work is essential for this remote role.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health insurance coverage.
• Generous paid time off and public holidays.
• Opportunities for professional development and continuous learning.
• A fully remote work environment fostering work-life balance.
• Access to cutting-edge marketing tools and technologies.
• Collaborative and supportive team culture, even in a remote setting.
• Performance-based bonuses and incentives.