Head of Digital Marketing

Placements24; Benoni; Ibrido; ZAR 1.500.000 - 2.100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Stock options

Equity participation

Global health benefits

Executive bonus structure

Remote work from anywhere

Descrizione del lavoro

Placements24 is seeking a visionary Head of Digital Marketing to lead our global digital strategy for an expanding international e-commerce platform. This fully remote leadership role centers on customer acquisition, retention, and revenue growth across all digital channels.

The primary base is Benoni, Gauteng, with global operations. You will lead a distributed team, set clear KPIs, manage significant budgets, and drive data-driven decision-making.

Competenze

• Bachelor's degree in Marketing, Business, or related field.
• MBA or similar advanced degree preferred.
• 10+ years in digital marketing with leadership experience.
• Proven track record in e-commerce digital growth.

Mansioni

• Develop and execute a holistic digital marketing strategy across all channels.
• Lead a remote, distributed marketing team with strong performance culture.
• Set and monitor KPIs and targets for all campaigns and budgets.
• Oversee large digital advertising budgets for ROI and LTV.
• Drive data-driven optimization and experimentation across channels.
• Collaborate with product, sales and customer success to align objectives.
• Identify new digital marketing technologies and opportunities.
• Manage relationships with external partners and agencies.
• Develop customer segmentation strategies for personalized marketing.

Conoscenze

Digital marketing

Leadership

Data-driven

A/B testing

SEO

SEM

Social media

Email marketing

Content marketing

Affiliate marketing

Paid acquisition

Google Analytics

Google Ads

Meta Ads Manager

CRM

Marketing automation

Customer data platforms

Budget management

Formazione

Bachelor's degree in Marketing or related field

MBA preferred

Strumenti

Google Analytics

Google Ads

Meta Ads Manager

Descrizione del lavoro

About the Role

Our client, a rapidly expanding international e-commerce platform, is seeking a visionary and experienced Head of Digital Marketing to lead their global digital strategy. This is a fully remote leadership position, ideal for a seasoned professional with a proven track record of scaling digital marketing efforts for online businesses. You will be responsible for defining and executing a comprehensive digital marketing roadmap that drives customer acquisition, retention, and revenue growth across all digital channels. The role requires strong strategic thinking, exceptional leadership skills, and a deep understanding of the e-commerce landscape. You will lead a distributed team of marketing professionals, fostering a culture of innovation, data-driven decision-making, and continuous optimization. This is a unique opportunity to shape the digital future of a dynamic company from anywhere in the world, with the primary point of contact and operational base being Benoni, Gauteng.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy encompassing SEO, SEM, social media, email marketing, content marketing, affiliate marketing, and paid acquisition.
• Lead, mentor, and inspire a remote team of digital marketing specialists, fostering a high-performance culture.
• Set clear KPIs and performance targets for all digital marketing activities, monitoring progress and ensuring accountability.
• Oversee the management of significant digital advertising budgets, optimizing spend for maximum ROI and LTV.
• Drive continuous improvement through data analysis, A/B testing, and experimentation across all digital channels.
• Collaborate with product, sales, and customer success teams to ensure alignment of digital marketing efforts with broader business objectives.
• Identify and evaluate new digital marketing technologies, platforms, and opportunities.
• Manage relationships with key external partners and agencies.
• Develop and refine customer segmentation strategies for personalized marketing efforts.
• Stay ahead of industry trends, competitor strategies, and emerging technologies in the digital marketing space.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or Master's degree preferred.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role managing teams and significant budgets.
• Demonstrated success in developing and implementing successful digital marketing strategies for e-commerce or online platforms.
• Expertise across a wide range of digital marketing channels and analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, SEO tools).
• Strong understanding of marketing automation, CRM, and customer data platforms.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven ability to lead and manage a remote team effectively.
• Experience in A/B testing, conversion rate optimization (CRO), and LTV optimization.
• Comfortable working in a fast-paced, results-oriented, and globally distributed environment, with ties to Benoni, Gauteng.

Benefits

• Highly competitive executive salary and bonus structure.
• Stock options and equity participation.
• Comprehensive global health and wellness benefits.
• Significant opportunities for professional growth and impact at a rapidly scaling company.
• Work remotely from anywhere, with a focus on global reach originating from Benoni, Gauteng.