Remote Digital Marketing Lead

Placements24; Midrand; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Stock options

Flexible work environment

Job summary

Placements24 is recruiting for a pioneering SaaS company seeking a Remote Digital Marketing Lead to drive the full digital growth agenda from anywhere. This fully remote role focuses on expanding brand visibility, generating high-quality leads, and boosting revenue.

You will own a cohesive strategy across SEO, SEM, content marketing, social media, email automation, and analytics; lead and mentor a remote team; manage budgets; and deliver performance reports to senior leadership with clear ROI.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 8+ years in digital marketing with at least 3 years in a leadership role.
• Proven track record delivering digital marketing strategies for B2B SaaS.
• Deep expertise in SEO, SEM, content marketing, social media, email automation, and analytics.

Responsibilities

• Develop and implement a cohesive, results-driven digital marketing strategy aligned with objectives and revenue targets.
• Lead and manage all digital marketing channels including SEO, SEM, paid social, content marketing, email marketing, and website optimization.
• Oversee content strategy to attract and convert target audiences and drive engagement.
• Manage the digital marketing budget to maximize ROI.
• Analyze campaign performance, website traffic, and market trends to identify growth opportunities.
• Lead, mentor, and develop a remote team of digital marketing professionals.
• Collaborate with sales, product, and customer success for integrated marketing efforts.
• Stay ahead of digital marketing trends, best practices, and technologies.
• Develop and present comprehensive performance reports to senior leadership.
• Drive innovation in tactics to maintain a competitive edge.

Skills

Leadership

Strategic thinking

Digital marketing

SEO

SEM

Content marketing

Social media marketing

Email marketing automation

Analytics

Budget management

Education

Bachelor's or Master's in Marketing/Business

Job description

About the Role

Our client, a pioneering SaaS company, is seeking an accomplished and strategic Remote Digital Marketing Lead to spearhead their comprehensive digital marketing efforts. This is a fully remote position, empowering you to drive marketing success from anywhere. You will be responsible for developing and executing innovative strategies across all digital channels, aiming to significantly increase brand visibility, generate high-quality leads, and drive revenue growth. The ideal candidate possesses extensive experience in digital marketing leadership, a deep understanding of the SaaS market, and a proven ability to manage and mentor a team (even if remote). You should be proficient in SEO, SEM, content marketing, social media, email automation, and possess strong analytical and strategic planning skills. We are looking for a forward-thinking leader who can shape our client's digital narrative and deliver measurable results, without requiring them to be based in Midrand, Gauteng.

Key Responsibilities

• Develop and implement a cohesive, results-driven digital marketing strategy aligned with business objectives and revenue targets.
• Lead and manage all digital marketing channels, including SEO, SEM, paid social, content marketing, email marketing, and website optimization.
• Oversee the creation and execution of compelling content strategies that attract and convert target audiences.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Analyze campaign performance, website traffic, and market trends to identify growth opportunities and areas for improvement.
• Lead, mentor, and develop a team of digital marketing professionals.
• Collaborate with sales, product development, and customer success teams to ensure integrated marketing efforts.
• Stay at the forefront of digital marketing technologies, best practices, and industry trends.
• Develop and present comprehensive performance reports to senior leadership.
• Drive innovation in digital marketing tactics and strategies to maintain a competitive edge.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing strategies for B2B SaaS companies.
• Deep expertise in SEO, SEM, content marketing, social media marketing, email marketing automation, and analytics.
• Strong understanding of marketing technology stacks (CRM, marketing automation platforms, analytics tools).
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and guide a team.
• Demonstrated ability to manage budgets and deliver measurable results.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience in a remote or distributed team environment is highly advantageous.
• Ability to thrive in a fast-paced, dynamic startup environment.

Benefits

This fully remote position offers an extremely competitive salary, comprehensive benefits package, stock options, and unparalleled opportunities for professional development and leadership. Our client offers a flexible and empowering work environment, encouraging autonomy and innovation. Join a growing, impactful company and shape the future of digital marketing.