Remote Digital Marketing Strategist

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Flexible work arrangements

Professional development opportunities

Competitive salary and benefits

Job summary

Placements24 is seeking a Remote Digital Marketing Strategist to lead the development and execution of online marketing initiatives. This role is fully remote with no need to be in Randburg, Gauteng, and focuses on lead generation and brand equity across all online channels.

You will drive the digital strategy, manage campaigns across SEO/SEM, content, social, and email, and leverage analytics to optimize performance.

Qualifications

• Bachelor's or master's degree in marketing or related field.
• Minimum 7 years of progressive experience in digital marketing strategy.
• Proven track record of data-driven campaigns across multiple channels.
• Proficiency with Google Analytics, Google Ads, and marketing analytics platforms.

Responsibilities

• Develop and execute integrated digital marketing strategies focused on lead generation and brand awareness.
• Oversee SEO, SEM, content marketing, social media, and email campaigns.
• Analyze performance data to measure ROI and inform optimization.

Skills

Strategic thinking

Leadership

Analytical skills

Communication

Education

Bachelor's or Master's degree in Marketing/Business Administration

Tools

Google Analytics

Google Ads

CRM software

Job description

About the Role

Our client, a cutting-edge technology firm, is seeking an experienced and visionary Remote Digital Marketing Strategist to lead the development and execution of their online marketing initiatives. This is a fully remote position, offering unparalleled flexibility. You will be instrumental in shaping our client's digital presence, driving lead generation, and enhancing brand equity across all online channels. The ideal candidate possesses a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, email marketing, and analytics, with a proven ability to translate business objectives into effective digital strategies. You should be adept at leveraging data to inform decisions, identify opportunities, and optimize campaign performance. We are looking for a strategic thinker, a problem-solver, and an excellent communicator who can thrive in an independent, remote work environment, without any physical presence required in **Randburg, Gauteng**.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business goals, focusing on lead generation and brand awareness.
• Oversee the execution of SEO, SEM, content marketing, social media, and email marketing campaigns.
• Analyze digital marketing performance data to identify trends, measure ROI, and provide actionable insights for optimization.
• Conduct market research, competitor analysis, and audience segmentation to inform strategy development.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive marketing efforts.
• Manage digital marketing budgets, allocating resources effectively to maximize impact.
• Stay abreast of the latest digital marketing technologies, trends, and best practices.
• Develop and manage digital marketing reporting frameworks for stakeholders.
• Identify and evaluate new digital marketing opportunities and platforms.
• Ensure brand consistency and messaging across all digital touchpoints.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 7 years of progressive experience in digital marketing strategy and execution.
• Proven track record of developing and implementing successful, data-driven digital marketing campaigns.
• Expertise across a wide range of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics platforms.
• Excellent leadership, communication, and presentation skills.
• Experience in managing marketing budgets and reporting on performance to senior management.
• Ability to think strategically and creatively to solve complex marketing challenges.
• Proficiency with marketing automation and CRM tools is highly desirable.
• Demonstrated ability to work effectively in a remote, self-directed environment.

Benefits

This fully remote position offers a highly competitive salary, comprehensive benefits package, and significant opportunities for professional development and career advancement. Our client provides a flexible and empowering work environment, encouraging innovation and collaboration. Join a leading technology firm and make a substantial impact on their global digital marketing strategy.