Digital Marketing Strategist

Placements24; Klerksdorp; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and performance bon

Remote or hybrid work options

Professional growth opportunities

Collaborative and innovative team

Access to leading digital marketing工具

Health benefits

Generous paid time off

Employee discounts

Job summary

Placements24 seeks a Digital Marketing Strategist for a leading online retailer in Klerksdorp (North West). You will develop and execute integrated campaigns across SEO, SEM, content, social media and email, leveraging data insights to boost engagement and ROI.

The role offers a flexible remote or hybrid arrangement, collaboration with Sales, Design and Product teams, and access to leading marketing tools to drive growth.

Qualifications

• Proven track record delivering multi-channel digital campaigns.
• Strong understanding of SEO/SEM best practices.
• Experience with content marketing and email campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, content, social media and email.
• Manage paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and implement SEO best practices to improve rankings.
• Create engaging content for website, blog, social media, and newsletters.

Skills

SEO

SEM

Content marketing

Social media

Email marketing

A/B testing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

SEMrush

Job description

About the Role

Our client, a reputable online retailer, is seeking a forward-thinking Digital Marketing Strategist to enhance their online presence and drive growth in Klerksdorp, North West, ZA . This role requires a creative and analytical professional who can develop and execute integrated digital marketing campaigns across various channels. You will be responsible for leveraging data insights to optimize performance, increase brand awareness, and achieve significant ROI. This position offers a dynamic work environment with the flexibility of a remote or hybrid arrangement, allowing you to contribute effectively while maintaining a healthy work-life balance.

Key Responsibilities

• Develop and implement overarching digital marketing strategies, including SEO, SEM, content marketing, social media, and email campaigns.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct thorough keyword research and implement SEO best practices to improve organic search rankings.
• Create compelling and engaging content for website, blog, social media, and email newsletters.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Provide actionable insights and recommendations for campaign optimization and future strategies.
• Manage the company's social media presence and engage with the online community.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including sales, design, and product development.
• Manage the digital marketing budget and ensure efficient allocation of resources.

Requirements

• Proven experience as a Digital Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of various digital marketing channels and their best practices.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Hands-on experience with marketing automation and analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Creative mindset with a data-driven approach to decision-making.
• Experience in A/B testing and conversion rate optimization is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Flexible remote or hybrid work options.
• Opportunities for professional growth and skill development.
• A collaborative and innovative work environment.
• Access to leading digital marketing tools and resources.
• Health and wellness benefits.
• Generous paid time off.
• Employee discounts.