Digital Marketing Specialist - E-commerce

Placements24; Rustenburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Salary incentives

Hybrid work

Training & development

Cutting-edge tech

Collaborative team

Job summary

Placements24 in Rustenburg is seeking a results-driven Digital Marketing Specialist with a passion for e-commerce to manage online campaigns, drive traffic, and increase online sales.

You will optimize Google, Facebook, and Instagram ads, analyze performance data, run A/B tests, and collaborate with content teams to align campaigns with product offerings, applying the latest trends.

Qualifications

• Experience in Digital Marketing focused on e-commerce.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.

Skills

Analytical skills

A/B testing

Bid optimization

Content collaboration

SEO/SEM knowledge

Tools

Google Ads

Facebook Ads Manager

Instagram Ads

Google Analytics

Job description

About the Role

Our client is looking for a results-driven Digital Marketing Specialist with a passion for e-commerce to join their team in Rustenburg . This role is pivotal in managing and optimizing online advertising campaigns, driving website traffic, and increasing online sales. You will leverage your expertise in various digital marketing channels to achieve key performance indicators and contribute to the overall growth of the business. This is an exciting opportunity to make a tangible impact within a forward-thinking company that values innovation and performance.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Optimize campaign performance based on data analysis, A/B testing, and conversion rate optimization (CRO) techniques.
• Conduct keyword research, develop ad copy, and manage bid strategies to maximize ROI.
• Monitor website analytics and provide regular reports on campaign performance, traffic, and sales conversions.
• Collaborate with the content team to ensure marketing campaigns are aligned with website content and product offerings.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the e-commerce industry.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce campaigns.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Proficiency in website analytics tools such as Google Analytics.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent understanding of SEO, SEM, and digital marketing best practices, with experience in Rustenburg .

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model providing flexibility and work-life balance.
• Opportunities for ongoing training and professional development in digital marketing.
• Exposure to cutting-edge marketing technologies and strategies.
• A supportive team environment focused on achieving collective success.