Digital Marketing Specialist (Social Media & E-commerce)

Placements24; Randburg; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Placements24 in Randburg is seeking a Digital Marketing Specialist focused on social media and e-commerce to drive online sales and grow brand visibility.

You will execute campaigns, create content using Canva, monitor channels, and analyze performance to hit digital objectives.

Ideal for marketers with 1–3 years experience, familiar with Facebook/Instagram/TikTok ads, basic SEO, and strong communication.

Qualifications

• 1–3 years in digital marketing with focus on social media and e-commerce.
• Familiar with major platforms (Facebook, Instagram, Twitter, TikTok) and ads capabilities.
• Basic understanding of SEO and content marketing principles.
• Proficient with Canva for graphic content creation.
• Strong written and verbal communication skills.

Responsibilities

• Execute social media strategies to drive traffic and conversions for the e-commerce store.
• Create engaging social content including graphics, short videos, and copy.
• Monitor channels, respond to inquiries, and manage online community interactions.
• Assist in managing paid social media advertising campaigns.
• Analyze performance metrics and contribute to regular reporting.
• Collaborate with the marketing team on content planning and execution.

Skills

Digital marketing

Social media

E-commerce

Content creation

Communication

Tools

Canva

Social media management tools

Job description

About the Role

Our client is seeking a motivated Digital Marketing Specialist with a focus on social media and e-commerce to join their team in Randburg . This role is crucial for driving online sales and enhancing brand visibility through strategic social media engagement and optimized digital campaigns. You will work closely with the marketing team to execute campaigns, create content, and analyze performance to ensure we are meeting our digital objectives. This is an excellent opportunity for a digital marketer looking to deepen their expertise in the fast-paced e-commerce sector.

Key Responsibilities

• Execute social media marketing strategies across various platforms to drive traffic and conversions for the e-commerce store.
• Create engaging social media content, including graphics, short videos, and compelling copy.
• Monitor social media channels, respond to customer inquiries, and manage online community interactions.
• Assist in managing and optimizing paid social media advertising campaigns.
• Analyze social media performance metrics and contribute to regular reporting.
• Collaborate with the marketing team on content creation, campaign planning, and execution.

Requirements

• 1-3 years of experience in digital marketing, with a strong emphasis on social media and e-commerce .
• Familiarity with major social media platforms (Facebook, Instagram, Twitter, TikTok) and their advertising capabilities.
• Basic understanding of SEO and content marketing principles.
• Proficiency with social media management tools and basic graphic design skills (e.g., Canva).
• Strong written and verbal communication skills.
• Enthusiasm for digital marketing and a willingness to learn and adapt.

Benefits

• Competitive salary and opportunities for skill development.
• Work within a dynamic and innovative marketing team in Randburg .
• Gain hands-on experience in managing social media for a growing e-commerce brand.
• Contribute to impactful digital marketing campaigns.
• A positive and collaborative work environment.