Digital Marketing Specialist - E-commerce

Placements24; Stellenbosch; On-site; ZAR 240,000 - 380,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical benefits

Retirement benefits

Learning & development

Collaborative team in Paarl

Job summary

Placements24 in Paarl seeks a Digital Marketing Specialist to drive online performance for an ecommerce brand. Lead campaigns across SEO, SEM, social media, and email to boost traffic and conversions.

You should have 2–3 years in digital marketing, strong analytics, and experience with Google Analytics, Google Ads, and content creation. Join a collaborative team focused on growth and customer engagement.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–3 years of digital marketing experience in e-commerce.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, and email campaigns (as described in the role).
• Manage paid advertising campaigns on Google Ads, social media, and other relevant channels.
• Conduct keyword research, content optimization, and link-building to improve SEO rankings.
• Create engaging content for social media posts, email newsletters, and website updates.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Skills

SEO

SEM

Social media ads

Email marketing

Google Analytics

Content creation

Data-driven marketing

Analytical skills

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Job description

About the Role

Our client is seeking a skilled and enthusiastic Digital Marketing Specialist to drive online performance and customer engagement for their e-commerce business located in Paarl. This role is central to executing data-driven marketing strategies across various digital channels, including SEO, SEM, social media, and email marketing, to boost traffic, conversions, and customer retention. You will work closely with the marketing team to develop and implement campaigns that enhance brand visibility and achieve sales targets. The ideal candidate is passionate about digital marketing, possesses a strong analytical mindset, and is eager to contribute to the growth of a thriving online retail presence.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, and email campaigns.
• Manage and optimize paid advertising campaigns on Google Ads, social media platforms, and other relevant channels.
• Conduct keyword research, content optimization, and link-building activities to improve search engine rankings.
• Create engaging content for social media posts, email newsletters, and website updates.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2-3 years of experience in digital marketing, with a focus on e-commerce performance.
• Proven experience with SEO, SEM (Google Ads), social media advertising, and email marketing platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary and performance-related bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for continuous learning and professional development in digital marketing.
• A supportive and collaborative team environment in Paarl.
• The chance to make a significant impact on a growing e-commerce brand's online success.