E-commerce Digital Marketing Specialist

Placements24; Benoni; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary & bonuses

On-site work environment

Learning & development

Job summary

Placements24 in Benoni is seeking a driven E-commerce Digital Marketing Specialist to plan, execute, and optimize digital campaigns across channels, boosting traffic, engagement, and online sales.

This role requires strong SEO, SEM, social media advertising, and email marketing skills, with a results-focused mindset and a desire to grow within a supportive team.

Qualifications

• Proven experience in digital marketing with an e-commerce focus.
• Demonstrated success in managing paid advertising campaigns (PPC/SEM) and SEO strategies.
• Proficiency with Google Analytics and other digital marketing tools.
• Excellent understanding of social media marketing and email marketing platforms.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and manage paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
• Implement SEO best practices to improve organic search rankings and visibility for our e-commerce website.
• Create and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Manage social media presence, including content scheduling and community engagement.
• Analyze campaign performance data, generate regular reports, and provide insights for optimization.
• Collaborate with the marketing team on content creation and promotional activities.

Skills

Digital marketing

E-commerce

PPC/SEM

SEO

Google Analytics

Social media marketing

Email marketing

Analytical skills

Education

Bachelor's degree in Marketing/Business or related field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a driven and analytical E-commerce Digital Marketing Specialist to join their team in Benoni. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive traffic, engagement, and sales for our online store. This role requires a strong understanding of SEO, SEM, social media advertising, and email marketing, with a focus on achieving measurable results. If you are passionate about leveraging digital strategies to boost online revenue and enhance brand presence, this is an excellent opportunity to grow your career in a supportive environment.

Key Responsibilities

• Develop and manage paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Implement SEO best practices to improve organic search rankings and visibility for our e-commerce website.
• Create and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Manage social media presence, including content scheduling and community engagement.
• Analyze campaign performance data, generate regular reports, and provide insights for optimization.
• Collaborate with the marketing team on content creation and promotional activities.

Requirements

• Proven experience in digital marketing, with a strong focus on e-commerce.
• Demonstrated success in managing paid advertising campaigns (PPC/SEM) and SEO strategies.
• Proficiency with Google Analytics and other digital marketing tools.
• Excellent understanding of social media marketing and email marketing platforms.
• Strong analytical and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Benefits

• Competitive salary and performance-based bonuses.
• On-site role offering a structured and collaborative work environment.
• Opportunities for professional development and continuous learning.
• Comprehensive health insurance plan.
• Be part of a growing brand and make a direct impact on sales performance.