Hospitality Marketing & Communications Leader

Pullman Hotels & Resorts; Cape Town; Remote; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Flexible remote work arrangement

Private health insurance

Retirement fund contributions

Professional development opportunities

Company-provided technology

Job summary

Pullman Hotels & Resorts is seeking a Digital Marketing and Communications Specialist to lead integrated campaigns from Cape Town or within South Africa. You will shape online narratives, manage content across multiple channels, and drive engagement with data-driven insights.

The role requires 5+ years in digital marketing, proficiency in Google Analytics, and a proven ability to deliver results through SEO, SEM, social media, email marketing, and CRM tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years of experience in digital marketing and communications.
• Proven track record of developing and implementing successful digital campaigns.
• Strong understanding of SEO, SEM, social media, content, and email marketing.
• Proficiency with Google Analytics and reporting.
• Excellent content creation and copywriting skills for digital platforms.
• Experience managing social media and online communities.
• Familiarity with marketing automation tools and CRM systems.
• Strong analytical and problem-solving skills.
• Remote work capability in Cape Town or within South Africa.

Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email, and content marketing.
• Manage and create engaging content for the company website, social platforms, and other digital channels.
• Monitor and analyse website traffic, campaign performance, and ROI using Google Analytics.
• Manage the company’s social media presence, fostering engagement and community growth.
• Collaborate with internal teams to ensure brand consistency across digital touchpoints.
• Stay up-to-date with latest digital marketing trends, technologies, and best practices.
• Plan and execute online advertising campaigns.
• Manage relationships with digital advertising agencies and technology vendors.
• Develop and nurture an email marketing program to drive lead generation and retention.
• Contribute to the overall PR and communications strategy with a digital focus.

Skills

SEO/SEM

Content creation

Social media

Email marketing

Analytics

Copywriting

Campaign management

CRM tools

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

CRM systems

Marketing automation tools

Job description

Digital Marketing and Communications Specialist

About the Role Our client, a prominent player in the Media & PR industry, is actively seeking a talented Digital Marketing and Communications Specialist to join their innovative team in Cape Town, Western Cape. This role is designed for an individual who is passionate about leveraging digital channels to enhance brand visibility, engage target audiences, and drive meaningful communication. The successful candidate will be instrumental in developing and executing integrated digital marketing strategies, managing online content, and analysing campaign performance. We are looking for a creative and data-driven professional who can translate complex ideas into compelling digital narratives and foster a strong online community. This is an exciting opportunity to make a significant impact in a forward-thinking company located in Cape Town.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and create engaging content for the company's website, social media platforms, and other digital channels.
• Monitor and analyse website traffic, campaign performance, and ROI using tools like Google Analytics.
• Manage the company's social media presence, fostering engagement and community growth.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Plan and execute online advertising campaigns.
• Manage relationships with digital advertising agencies and technology vendors.
• Develop and nurture an email marketing program to drive lead generation and customer retention.
• Contribute to the overall PR and communications strategy with a digital focus.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing and communications.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and reporting.
• Excellent content creation and copywriting skills for various digital platforms.
• Experience managing social media platforms and engaging with online communities.
• Familiarity with marketing automation tools and CRM systems.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team in a remote setting.
• Excellent communication and interpersonal skills.
• Located in Cape Town, Western Cape or able to work remotely from within South Africa.

Benefits

• Competitive salary and performance incentives.
• Flexible remote work arrangement.
• Private health insurance plan.
• Contributions to a retirement fund.
• Opportunities for continuous learning and professional development.
• Exposure to innovative digital marketing strategies.
• A supportive and collaborative remote team culture.
• Annual leave and public holidays.
• Company-provided technology and equipment.
• Team building events and virtual social activities.