Digital Marketing & Social Media Specialist

Placements24; Sandton; Hybrid; ZAR 201,000 - 335,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Professional development

Collaborative environment

Job summary

Placements24 in Sandton is seeking a Digital Marketing & Social Media Specialist to grow its online presence. You will create content, manage platforms, run campaigns, and analyze results to drive engagement and ROI.

The ideal candidate combines creativity with analytics, collaborates with marketing and design teams, and stays ahead of trends. A Bachelor's degree is preferred, with a hybrid work arrangement and opportunities for professional development.

Qualifications

• Proven experience in digital marketing and social media management.
• Experience creating engaging content and social media campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Experience with digital advertising platforms (Google Ads, Facebook Ads Manager).
• Excellent copywriting, editing, and communication skills.
• Strong understanding of SEO principles.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Familiarity with graphic design tools (e.g., Canva) is a plus.

Responsibilities

• Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging and high-quality content, including graphics, videos, and written posts, tailored for each platform.
• Schedule and publish content, monitor social media channels, and engage with the online community.
• Plan and execute digital advertising campaigns (e.g., Google Ads, Social Media Ads), managing budgets and optimizing for performance.
• Analyze website traffic and social media performance using tools like Google Analytics, providing regular reports on key metrics.
• Assist in developing and executing email marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (marketing, sales, design) to ensure cohesive brand messaging and campaign execution.
• Conduct market research and competitive analysis to identify new opportunities.
• Manage online reputation and respond to customer inquiries on social media.

Skills

Digital marketing

Social media management

Content creation

Analytics

SEO understanding

Copywriting

Communication

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Google Analytics

Google Ads

Facebook Ads Manager

Canva

Job description

About the Role

Our client is seeking a talented and enthusiastic Digital Marketing & Social Media Specialist to join their innovative team in Sandton, Gauteng . This role is integral to enhancing our online presence, driving customer engagement, and supporting marketing initiatives across digital channels. You will be responsible for creating compelling content, managing social media platforms, executing digital advertising campaigns, and analyzing performance metrics. The ideal candidate is passionate about digital marketing, possesses strong creative and analytical skills, and stays abreast of the latest industry trends. You will work closely with the marketing department to develop and implement strategies that align with business objectives and drive measurable results. This is an excellent opportunity for a motivated professional to contribute to a dynamic brand and grow their career in a vibrant business hub like Sandton .

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging and high-quality content, including graphics, videos, and written posts, tailored for each platform.
• Schedule and publish content, monitor social media channels, and engage with the online community.
• Plan and execute digital advertising campaigns (e.g., Google Ads, Social Media Ads), managing budgets and optimizing for performance.
• Analyze website traffic and social media performance using tools like Google Analytics, providing regular reports on key metrics.
• Assist in developing and executing email marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (marketing, sales, design) to ensure cohesive brand messaging and campaign execution.
• Conduct market research and competitive analysis to identify new opportunities.
• Manage online reputation and respond to customer inquiries on social media.

Requirements

• Proven experience in digital marketing and social media management.
• Demonstrable experience creating engaging content and managing social media campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Experience with digital advertising platforms (Google Ads, Facebook Ads Manager).
• Excellent copywriting, editing, and communication skills.
• Strong understanding of SEO principles.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Familiarity with graphic design tools (e.g., Canva) is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with a leading company in the heart of Sandton .
• Hybrid work arrangement offering flexibility.
• Professional development and training opportunities.
• Collaborative and innovative work environment.
• Contribute to impactful digital marketing strategies.
• Gain exposure to a wide range of digital marketing disciplines.
• Career growth potential within the organization.