Digital Marketing Analyst (Remote-First)

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Professional development

Competitive pay

Retirement plan

Team virtual meetups

Health insurance

Work-life balance

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote, globally connected team in South Africa. You will track, analyze, and report on digital marketing initiatives, translating data into strategic recommendations that optimize campaigns and ROI.

You will develop dashboards, monitor KPIs, and collaborate with marketing to define goals and tracking methods. Strong analytics, communication, and SQL basics are ideal in a fast-paced, remote environment.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar (focus on digital channels).
• Strong proficiency with web analytics platforms and dashboards.
• Ability to translate data into actionable marketing insights.

Responsibilities

• Track, measure, and analyze digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop dashboards and reports to visualize KPIs and insights.
• Identify trends and opportunities to improve marketing performance.
• Analyze website traffic, user behavior, and conversion funnels using analytics tools.
• Provide actionable recommendations to optimize campaigns and budgets.
• Collaborate with marketing teams to define goals, KPIs, and tracking methodologies.
• Perform A/B and multivariate testing to inform optimization.
• Stay current with analytics tools and digital marketing trends.
• Present findings to stakeholders clearly and concisely.
• Ensure data integrity and accuracy across reporting.

Skills

Digital marketing analytics

Google Analytics

Tableau/Power BI

Excel/Sheets

SQL basics

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Tools

Google Analytics

Tableau

Power BI

Excel

SQL

Job description

About the Role

Our client, a rapidly expanding data-driven organization, is seeking a highly analytical and insightful Digital Marketing Analyst to join their virtual team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa and contribute to a globally connected workforce. You will be responsible for tracking, analyzing, and reporting on the performance of all digital marketing initiatives, providing actionable insights to optimize campaigns and drive better business outcomes. The ideal candidate possesses strong quantitative skills, a deep understanding of digital marketing channels, and expertise in analytics tools. You will work closely with marketing managers and specialists to interpret complex data, identify trends, and translate findings into strategic recommendations. As a remote-first company, we emphasize clear communication, collaboration through digital tools, and a results-oriented culture. Your ability to transform raw data into meaningful narratives will be crucial in shaping our client's marketing strategies and maximizing their return on investment. This role offers a fantastic opportunity to work on challenging projects and contribute to data-informed decision-making at a strategic level.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, display advertising).
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and insights.
• Identify trends, opportunities, and areas for improvement in digital marketing performance.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics.
• Provide actionable recommendations to optimize campaign strategies, budget allocation, and creative assets.
• Collaborate with marketing teams to define campaign goals, KPIs, and tracking methodologies.
• Perform A/B testing and multivariate testing analysis to inform optimization efforts.
• Stay current with the latest analytics tools, techniques, and digital marketing trends.
• Present findings and recommendations to marketing stakeholders in a clear and concise manner.
• Ensure data integrity and accuracy across all reporting and analytical efforts.

Requirements

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on digital marketing.
• Strong proficiency in web analytics platforms such as Google Analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Solid understanding of digital marketing channels and their respective metrics.
• Advanced skills in Excel or Google Sheets for data manipulation and analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Ability to work independently and manage priorities effectively in a remote environment.
• Familiarity with SQL or other database querying languages is a plus.

Benefits

• Competitive salary commensurate with experience and skills.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holiday schedule.
• Opportunities for professional development, certifications, and conference attendance.
• A fully remote work environment offering excellent work-life balance.
• Access to advanced analytics tools and platforms.
• Collaborative and supportive team culture focused on data-driven decision-making.
• Regular virtual team gatherings and social events.
• Retirement savings plan contributions.
• The chance to make a significant impact on marketing strategy through data insights.