Digital Marketing Analyst - Remote

Placements24; Upington; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote work

Medical aid

Paid annual leave

Professional development

Analytics tools access

Remote culture

Cutting-edge software

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote marketing team in South Africa. The role focuses on measuring and reporting on digital initiatives, translating data into actionable insights and strategic recommendations.

You will build dashboards, track KPIs across channels, and collaborate with marketing managers to optimize campaigns. A data-driven mindset and strong visualization skills are essential for success.

Qualifications

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.
• At least 3 years of experience in digital marketing analytics or a data analysis role.
• Proficiency with Google Analytics; familiarity with Adobe Analytics is a plus.
• Strong SQL skills and experience with data visualization tools.

Responsibilities

• Track and analyze digital marketing performance across channels and report KPIs.
• Develop dashboards to visualize marketing metrics and trends.
• Provide actionable insights and optimization recommendations.
• Collaborate with marketing teams to set goals and tracking.
• Conduct A/B tests and monitor website analytics for optimization.

Skills

Digital analytics

Google Analytics

SQL

Tableau/Power BI

A/B testing

Data visualization

Education

Bachelor's degree in Marketing/Statistics

Tools

Adobe Analytics

Tableau

Power BI

SQL

Job description

About the Role

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their expanding marketing team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa. The primary focus of this role is to measure, analyze, and report on the performance of all digital marketing initiatives. You will play a crucial role in identifying key trends, deriving actionable insights, and providing strategic recommendations to optimize campaigns and drive better business outcomes. The ideal candidate possesses strong quantitative skills, a deep understanding of digital marketing metrics, and proficiency with analytics tools. You will collaborate closely with marketing managers and specialists to ensure data accuracy and translate complex data into clear, concise reports. This is an excellent opportunity for a data enthusiast to make a significant impact in a remote-first environment.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across all channels (SEO, SEM, social media, email, website).
• Develop and maintain dashboards and reports that visualize key digital marketing metrics and KPIs.
• Provide in-depth analysis of campaign performance, identifying trends, opportunities, and areas for improvement.
• Collaborate with marketing teams to set campaign goals and establish appropriate tracking mechanisms.
• Conduct A/B testing and other experimental analyses to optimize campaign effectiveness.
• Monitor website analytics, user behavior, and conversion rates to identify areas for website optimization.
• Generate regular performance reports and present findings and strategic recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and data visualization.
• Ensure data integrity and accuracy across all marketing platforms and reporting tools.
• Assist in forecasting marketing performance and setting realistic targets.

Requirements

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a related data analysis role.
• Proficiency in Google Analytics is essential; experience with other analytics platforms (e.g., Adobe Analytics) is a plus.
• Strong understanding of digital marketing channels and their associated metrics.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Familiarity with SQL or other database querying languages is an advantage.
• Excellent written and verbal communication skills, with the ability to present data clearly.
• Ability to work independently and manage multiple analytical projects simultaneously in a remote setting.
• Detail-oriented with a strong commitment to accuracy.

Benefits

• This role offers a competitive annual salary of .
• Benefit from the flexibility of a fully remote position, allowing you to work from anywhere.
• Our client provides a comprehensive medical aid plan.
• You will receive ample paid annual leave.
• Opportunities for professional development and training in advanced analytics tools and techniques are available.
• Our client fosters a collaborative and data-centric remote work culture, emphasizing continuous learning and improvement.
• Access to cutting-edge analytics software and tools will be provided.