Digital Marketing & Performance Analyst

Placements24; Bloemfontein; Hybrid; ZAR 400,000 - 600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health insurance

Generous vacation and paid time off

Job summary

Placements24 is seeking a highly analytical Digital Marketing & Performance Analyst for a fully remote role accessible from Bloemfontein, Free State. You will measure, analyze, and report on the performance of all digital marketing campaigns to optimize spend, identify trends, and drive customer acquisition.

The ideal candidate has a strong quantitative background and proficiency in Google Analytics, GTM, Tableau/Power BI/Looker, and SQL, with a track record of turning data into actionable

Qualifications

• Bachelor's degree in a quantitative field.
• 2–4 years of digital marketing analytics or performance marketing experience.
• Proficiency with Google Analytics, GTM, and other web analytics tools.
• Strong data visualization skills using Tableau/Power BI/Looker.
• Advanced Excel and SQL for data manipulation.

Responsibilities

• Track, analyze, and report on digital marketing performance across channels.
• Develop dashboards to visualize KPIs and communicate insights to stakeholders.
• Conduct A/B and multivariate testing to optimize campaigns and landing pages.
• Analyze customer segmentation to drive personalized marketing efforts.
• Provide budget recommendations and optimization insights based on data.
• Monitor market trends and competitor activity to inform strategy.
• Collaborate with marketing, creative, and product teams to ensure data accuracy.
• Investigate anomalies and perform root cause analysis.
• Stay current with digital marketing analytics and attribution best practices.

Skills

Google Analytics

Google Tag Manager

Tableau

Power BI

Looker

SQL

Excel

A/B testing

Data storytelling

ROI optimization

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing or related quantitative field

Tools

Tableau

Power BI

Looker

Google Analytics

Google Tag Manager

Job description

About the Role

Our client, a prominent online retailer specializing in sustainable goods, is seeking a highly analytical and data-driven Digital Marketing & Performance Analyst to join their expanding team. This remote position, accessible from Bloemfontein, Free State , is focused on measuring, analyzing, and reporting on the performance of all digital marketing campaigns. You will play a key role in optimizing marketing spend, identifying key trends, and providing actionable insights to improve ROI and drive customer acquisition. The ideal candidate has a strong quantitative background, expertise in various analytics platforms, and a passion for uncovering data-driven opportunities within the e-commerce landscape. This is an excellent opportunity to contribute to a mission-driven company and grow your career in a remote-first environment.

Key Responsibilities

• Track, analyze, and report on the performance of digital marketing campaigns across channels including SEO, SEM, social media, email, and display advertising.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and communicate insights to stakeholders.
• Conduct A/B testing and multivariate testing to optimize landing pages, ad creatives, and email campaigns.
• Analyze customer segmentation and journey data to identify opportunities for personalization and targeted marketing efforts.
• Provide recommendations for budget allocation and campaign optimization based on performance data.
• Monitor market trends and competitor activities to inform digital marketing strategies.
• Collaborate with marketing, creative, and product teams to ensure data accuracy and effective implementation of insights.
• Identify anomalies and investigate performance fluctuations, providing root cause analysis.
• Stay updated on the latest trends and best practices in digital marketing analytics and attribution modeling.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• 2-4 years of experience in digital marketing analytics or performance marketing.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong experience with data visualization tools such as Tableau, Power BI, or Looker.
• Advanced knowledge of Excel and SQL for data manipulation and analysis.
• Familiarity with A/B testing platforms and methodologies.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong understanding of digital marketing channels and their respective metrics.
• Ability to communicate complex data insights clearly and concisely to non-technical audiences.
• Experience working in a remote environment is beneficial.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, providing flexibility and work-life balance.
• Comprehensive health insurance coverage.
• Generous vacation and paid time off policy.
• Opportunities for professional development and continuous learning.
• Chance to work with a mission-driven company focused on sustainability.
• Collaborative and supportive remote team culture.