Digital Campaign Analyst

Placements24; Upington; Hybrid; ZAR 250,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Health benefits

Retirement plan

Learning opportunities

Job summary

Placements24 is seeking a detail-oriented Digital Campaign Analyst to join a leading data analytics firm. This fully remote role measures, analyzes, and reports on digital marketing campaigns across channels, delivering actionable insights to optimize ROI from anywhere, including regions like Upington, Northern Cape.

The ideal candidate holds a bachelor's in a quantitative field, 1–3 years of experience, and is proficient with web analytics tools (Google Analytics, Adobe Analytics) and data

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• 1–3 years of experience in digital marketing analytics or a similar analytical role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong understanding of digital marketing channels and campaign structures.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across platforms like Google Ads, social media, email, and display advertising.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and campaign results.
• Identify trends, patterns, and anomalies in campaign data, providing insights and recommendations for improvement.
• Collaborate with marketing teams to define campaign goals, KPIs, and measurement strategies.
• Conduct A/B testing analysis and provide insights on test results.
• Ensure data accuracy and integrity across all analytics platforms.
• Stay current with industry best practices in digital marketing analytics and attribution models.
• Communicate findings and recommendations clearly to stakeholders through presentations and reports.
• Assist in the forecasting of campaign performance based on historical data.

Skills

Analytical thinking

Attention to detail

Communication skills

Problem solving

Education

Quantitative degree

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

About the Role

Our client, a leading data analytics firm, is seeking a detail-oriented and analytical Digital Campaign Analyst to join their growing team. This role, operating remotely, is crucial for measuring, analyzing, and reporting on the performance of digital marketing campaigns across various channels. The successful candidate will leverage data to provide actionable insights that drive campaign optimization and improve ROI. This is an excellent opportunity for someone with a strong quantitative background and a keen interest in digital marketing performance to make a significant impact from anywhere, contributing to campaigns that may impact clients in regions like Upington, Northern Cape .

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across platforms like Google Ads, social media, email, and display advertising.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and campaign results.
• Identify trends, patterns, and anomalies in campaign data, providing insights and recommendations for improvement.
• Collaborate with marketing teams to define campaign goals, KPIs, and measurement strategies.
• Conduct A/B testing analysis and provide insights on test results.
• Ensure data accuracy and integrity across all analytics platforms.
• Stay current with industry best practices in digital marketing analytics and attribution models.
• Communicate findings and recommendations clearly to stakeholders through presentations and reports.
• Assist in the forecasting of campaign performance based on historical data.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• 1-3 years of experience in digital marketing analytics or a similar analytical role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong understanding of digital marketing channels and campaign structures.
• Excellent analytical and problem-solving skills with a high degree of accuracy and attention to detail.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.
• Good communication and presentation skills, with the ability to explain complex data in a simple way.
• Experience with SQL or other database querying languages is advantageous.list>
• Familiarity with the South African digital marketing landscape is beneficial.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and retirement savings plan. This fully remote position offers the flexibility to work from any location. Employees have access to continuous learning opportunities, including specialized training in analytics and data science. The company promotes a culture of innovation and data-driven decision-making, providing a stimulating environment for professional growth.