Remote Digital Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Remote work

Bonuses

Professional development

Job summary

Placements24 is seeking a talented Remote Digital Marketing Specialist to join our team from home across South Africa. You will develop, implement, and optimize campaigns to improve online visibility, drive traffic, and generate qualified leads.

Expertise across SEO, SEM, social media, content, and email marketing, coupled with strong analytical skills, is essential for success. You will work independently to manage campaigns, collaborate with internal teams for brand consistency, and contribute

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of proven digital marketing experience.
• Proficient in SEO, SEM, social media, content, and email marketing.
• Experience with Google Analytics, Google Ads, and CMS tools.
• Strong analytical and communication skills; able to work remotely.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, content, and email channels.
• Manage and optimize paid campaigns (Google Ads, social ads) to meet targets and budgets.
• Perform keyword research and monitor website performance to improve rankings.
• Create engaging content for blogs, social posts, newsletters, and website copy.
• Analyze campaign data and generate reports with actionable insights.

Skills

SEO

PPC/SEM

Social media

Content marketing

Email marketing

Analytics

WordPress

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Hootsuite

Buffer

WordPress

Job description

About the Role

Our client is seeking a talented and experienced Remote Digital Marketing Specialist to join their team, working entirely from home across South Africa. This role is essential for developing, implementing, and optimizing digital marketing campaigns to enhance online visibility, drive traffic, and generate qualified leads. The ideal candidate will have a strong command of various digital marketing channels, including SEO, SEM, social media, content, and email marketing, coupled with a keen analytical mind for performance measurement. You will play a vital role in achieving our client's marketing objectives and expanding their reach. We are looking for a proactive individual who can independently manage campaigns and contribute to a data-driven marketing approach, making a tangible impact on the company's digital success.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals across SEO, SEM, social media, content, and email marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve performance targets and ensure efficient budget utilization.
• Conduct keyword research, implement SEO best practices, and monitor website performance to improve organic search rankings.
• Create engaging and compelling content for blog posts, social media updates, email newsletters, and website copy.
• Analyze campaign data and website analytics using tools like Google Analytics, providing regular reports with insights and recommendations.
• Manage the company's social media presence, fostering engagement and community growth.
• Collaborate with internal teams to ensure brand consistency and alignment of marketing efforts.
• Stay current with the latest digital marketing trends, tools, and best practices, recommending adoption where appropriate.
• Identify new digital marketing opportunities and contribute to strategic planning.
• Perform A/B testing and other optimization techniques to enhance campaign effectiveness and conversion rates.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing roles.
• Demonstrated expertise in SEO, SEM (PPC), social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
• Excellent written and verbal communication skills.
• Proven ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with content management systems (CMS) like WordPress is a plus.
• Creative thinking and a proactive approach to problem-solving.
• Must be based in South Africa and comfortable working remotely.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering significant flexibility and work-life balance.
• Opportunities for continuous professional development and skill enhancement.
• Be part of an innovative and growing company, contributing directly to its digital success.
• Supportive virtual team environment fostering collaboration and growth.
• Conveniently contribute from your home location in Soweto or elsewhere in SA.