Senior Digital Marketing Specialist (Remote-First)

Placements24; Pietermaritzburg; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Fully remote work environment

Professional development

Training opportunities

Collaborative virtual team

Impactful campaigns

Job summary

WhatJobs Direct is seeking a Senior Digital Marketing Specialist to join our remote-first marketing team in South Africa. You will develop and execute innovative digital strategies to boost brand visibility, drive engagement, and meet key business objectives in a flexible virtual environment.

The ideal candidate has 5+ years of digital marketing experience, deep expertise in SEO, SEM, social media, content and email marketing, and a strong analytic mindset to translate data into action.

Qualifications

• 5+ years of digital marketing experience with successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficient with analytics tools and data-driven strategies.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads.
• Conduct keyword research and apply SEO best practices.
• Create content for website, blog, social, and email newsletters.
• Analyze campaign performance and provide actionable insights.
• Monitor market trends and competitor activities.
• Collaborate with sales and product teams to align goals.
• Manage the marketing budget effectively.
• Stay up-to-date with digital marketing technologies and best practices.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Analytics

A/B testing

Remote work

Campaign optimization

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

HubSpot

Job description

About the Role

Our client, WhatJobs Direct, is seeking a highly motivated and results-oriented Senior Digital Marketing Specialist to join our dynamic marketing team. This is a fully remote, remote-first position, offering unparalleled flexibility and the opportunity to work from anywhere within South Africa. You will be instrumental in developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve key business objectives. This role is perfect for a seasoned digital marketer who thrives in a collaborative, virtual environment and possesses a deep understanding of the ever-evolving digital landscape. We are looking for an individual who is passionate about data-driven marketing and creative campaign development.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI and achieve target KPIs.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and compelling content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement.
• Monitor market trends and competitor activities to identify new opportunities and stay ahead of the curve.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts align with overall business goals.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest digital marketing technologies and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven track record of 5+ years in digital marketing, with demonstrated success in developing and executing impactful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and HubSpot.
• Strong analytical skills with the ability to interpret data and translate it into strategic marketing initiatives.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Experience with A/B testing and campaign optimization.
• A proactive and self-motivated individual with a passion for digital marketing innovation.

Benefits

• Competitive annual salary of ZAR.
• Fully remote work environment, allowing for work-life balance and flexibility.
• Opportunity to work with a growing and innovative company.
• Professional development and training opportunities.
• Collaborative and supportive virtual team culture.
• Contribution to exciting marketing campaigns that make a real impact.