Digital Marketing Analyst - Data-Driven Insights

Placements24; Mossel Bay; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Fully remote

Autonomy in decision making

Professional development and training

Team gatherings near Mossel Bay

Flexible working hours

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to join a remote-first team, ideally within reach of Mossel Bay, Western Cape. You will track, analyze, and report on the performance of SEO, SEM, social, email, and display campaigns, and build dashboards to visualize KPIs and campaign results.

You will provide in-depth insights into website traffic, user behavior, conversions, and ROI, identify trends, collaborate on goals, and support decision-makers with actionable

Qualifications

• 3-5 years of experience in digital marketing analytics or a similar data analysis role.
• Strong proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Proficiency in spreadsheet software (Excel, Google Sheets) and data manipulation techniques.
• Understanding of various digital marketing channels and their measurement methodologies.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in statistics, mathematics, marketing, economics, or related quantitative field.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to visualize KPI and campaign results.
• Provide in-depth analysis of website traffic, user behavior, conversion rates, and ROI.
• Identify trends and opportunities for optimisation within digital marketing efforts.
• Collaborate with marketing teams to define campaign goals, measurement plans, and reporting requirements.
• Conduct A/B testing analysis and provide recommendations for improving campaign performance.
• Stay updated on analytics tools, techniques, and best practices.
• Present findings and recommendations to stakeholders clearly.

Skills

Google Analytics

Google Tag Manager

Data visualization

Excel

Google Sheets

Digital marketing analytics

Communication skills

Education

Bachelor's degree in statistics/ mathematics/ economics/ marketing

Tools

Tableau

Power BI

Job description

About the Role

Our client, a leader in the e-commerce space, is seeking a highly analytical Digital Marketing Analyst to join their remote-first team, based remotely but ideally situated within reach of Mossel Bay, Western Cape. This role is critical in providing data-driven insights to optimize marketing strategies and drive business growth. You will be responsible for tracking, analyzing, and reporting on the performance of various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising. The ideal candidate is a meticulous problem-solver with a passion for data, adept at transforming raw data into actionable recommendations. This is a fantastic opportunity for an analyst to make a tangible impact on marketing effectiveness.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and campaign results.
• Provide in-depth analysis of website traffic, user behavior, conversion rates, and ROI for marketing initiatives.
• Identify trends, patterns, and opportunities for optimisation within digital marketing efforts.
• Collaborate with marketing teams to define campaign goals, measurement plans, and reporting requirements.
• Conduct A/B testing analysis and provide recommendations for improving campaign performance.
• Stay updated on the latest analytics tools, techniques, and industry best practices.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Requirements

• 3-5 years of experience in digital marketing analytics or a similar data analysis role.
• Strong proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Proficiency in spreadsheet software (Excel, Google Sheets) and data manipulation techniques.
• Understanding of various digital marketing channels and their measurement methodologies.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.

Benefits

• competitive salary
• comprehensive health benefits
• fully remote work structure
• significant autonomy and the opportunity to influence high-level marketing decisions
• access to ongoing professional development and training
• remote work but within commuting distance of Mossel Bay, Western Cape for occasional team gatherings
• work-life balance with flexible working hours