Senior Digital Marketing Analyst

Placements24; Benoni; Hybrid; ZAR 1,163,000 - 1,828,000; Full time

Benefits offered by this job

Fully remote

Bonus eligible

Advanced analytics tools

Professional development

Data-driven culture

Global datasets

Job summary

Placements24 is seeking a Senior Digital Marketing Analyst for a fully remote role. You will measure, analyze, and report on the performance of digital marketing campaigns, providing actionable insights to optimize spend and drive growth.

The ideal candidate has at least 5 years in digital marketing analytics, strong experience with GA4 or Adobe Analytics, and proficiency in Excel, SQL, Tableau, or Power BI.

Qualifications

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or related field.
• Minimum 5 years in digital marketing analytics or similar roles.
• Experience with web analytics platforms (GA4, Adobe Analytics).
• Proficient in Excel, SQL, Tableau, Power BI.
• Experience with A/B testing and CRO analysis.

Responsibilities

• Analyze the performance of digital marketing channels and provide actionable insights.
• Develop dashboards and reports to track KPIs for campaigns and digital presence.
• Conduct deep-dive analyses on trends, opportunities, and challenges in acquisition, engagement, and retention.
• Collaborate with marketing teams to set up tracking mechanisms and measurement frameworks.
• Perform A/B testing analysis and provide optimization recommendations.
• Utilize data visualization tools to present findings clearly.
• Stay up-to-date with digital marketing analytics trends and attribution modeling.
• Provide strategic recommendations to optimize spend and ROI across channels.
• Assist in forecasting marketing performance and setting targets.
• Work with data engineering to ensure data integrity and availability.

Skills

Analytical thinking

Data interpretation

Communication skills

Remote work independence

Education

Bachelor's or Master's in a quantitative field

Relevant advanced degree preferred

Tools

GA4

Adobe Analytics

Excel

SQL

Tableau

Power BI

Google Tag Manager

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is looking for a highly analytical and results-oriented Senior Digital Marketing Analyst to join their data-driven team. This fully remote position will play a crucial role in measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will be instrumental in providing actionable insights that inform marketing strategies, optimize campaign spend, and drive overall business growth. The ideal candidate possesses a strong quantitative background, expertise in various analytics tools, and a deep understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, and content marketing. This is an exceptional opportunity to work with vast datasets, influence strategic decisions, and make a significant impact on our client's online success from anywhere. We are seeking a proactive individual who can not only interpret data but also communicate complex findings clearly to both technical and non-technical stakeholders. If you have a passion for uncovering insights and driving performance through data, this remote role is for you. Contribute your expertise to a company that values data-informed decision-making, contributing to its growth trajectory irrespective of your physical location near Benoni, Gauteng.

Key Responsibilities

• Analyze the performance of digital marketing channels (SEO, SEM, Social Media, Email, Content, Display) and provide actionable insights.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for marketing campaigns and overall digital presence.
• Conduct deep-dive analyses to identify trends, opportunities, and challenges in customer acquisition, engagement, and retention.
• Collaborate with marketing teams to set up tracking mechanisms, define campaign measurement frameworks, and ensure data accuracy.
• Perform A/B testing analysis and provide recommendations for optimization of website content, landing pages, and ad creatives.
• Utilize data visualization tools to present findings in a clear, concise, and compelling manner.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and attribution modeling.
• Provide strategic recommendations to optimize marketing spend and improve ROI across all digital channels.
• Assist in forecasting marketing performance and setting realistic targets.
• Work closely with the data engineering team to ensure data integrity and availability.

Requirements

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• Minimum of 5 years of experience in digital marketing analytics, performance marketing, or a similar role.
• Expertise in web analytics platforms such as Google Analytics (GA4), Adobe Analytics, or similar.
• Proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau, Power BI).
• Strong understanding of digital marketing channels, tactics, and their measurement.
• Experience with A/B testing and conversion rate optimization (CRO) analysis.
• Familiarity with tag management systems (e.g., Google Tag Manager).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to diverse audiences.
• Ability to work independently and manage multiple projects in a remote environment.

Benefits

• Fully remote work flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with significant datasets and drive strategic marketing decisions.
• Access to advanced analytics tools and technologies.
• Continuous learning and professional development opportunities.
• Be part of a data-centric culture focused on growth and innovation.
• Contribute your analytical expertise to a leading e-commerce company from anywhere.