E-commerce Marketing Analyst

Placements24; Noord-Kaap; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Professional development

Hybrid work model

Job summary

Placements24 in South Africa is seeking an analytical E-commerce Marketing Analyst to measure, analyze, and report on the performance of digital campaigns across SEO, SEM, social, email, and affiliate channels.

You will develop dashboards, identify growth opportunities, run ROI analyses, and collaborate with marketing managers to set KPIs and budgets. A hybrid role in Kimberley offers a data-driven environment and opportunities for professional development.

Qualifications

• Minimum 2 years in marketing analytics, preferably in e-commerce.
• Proficiency with Google Analytics or Adobe Analytics.
• Experience with Tableau or Power BI for dashboards.
• Strong quantitative and communication skills.

Responsibilities

• Track, measure, and analyze the performance of marketing campaigns across all digital channels.
• Develop and maintain dashboards and reports for stakeholders.
• Analyze customer behavior, campaign ROI, and identify optimization opportunities.
• Collaborate with marketing managers to set KPIs and benchmarks.
• Conduct A/B test analyses and recommend improvements.

Skills

Marketing analytics

Data interpretation

Statistical analysis

Communication skills

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and insightful E-commerce Marketing Analyst to join their dynamic team. This role is critical for measuring, analyzing, and reporting on the performance of all marketing initiatives, providing actionable insights to drive strategic decision-making and optimize marketing spend. You will work closely with the marketing department to track key performance indicators (KPIs), identify trends, and uncover opportunities for growth across various channels, including SEO, SEM, social media, email, and affiliate marketing. The ideal candidate possesses strong quantitative skills, a keen eye for detail, and a passion for leveraging data to improve marketing effectiveness within the context of the Kimberley market. This hybrid role allows for a blend of focused individual work and essential team collaboration.

Key Responsibilities

• Track, measure, and analyze the performance of marketing campaigns across all digital channels (SEO, SEM, Social, Email, Affiliate).
• Develop and maintain marketing dashboards and reports, visualizing key metrics and insights for stakeholders.
• Conduct in-depth analysis of customer behavior, campaign effectiveness, and ROI to identify areas for improvement.
• Collaborate with marketing managers to set campaign goals, KPIs, and benchmarks.
• Perform A/B testing analysis and provide recommendations for optimization strategies.
• Identify emerging trends and provide proactive insights to inform future marketing strategies and budget allocation.

Requirements

• Minimum of 2 years of experience in marketing analytics, data analysis, or a related role, preferably in e-commerce.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.

Benefits

• Competitive salary and benefits package, including medical aid.
• Hybrid work model offering flexibility and work-life balance in Kimberley .
• Opportunities for professional development and advanced training in analytics.
• A data-driven and collaborative team environment.
• Exposure to a wide range of marketing strategies and technologies.