Digital Marketing Analyst

Placements24; East London; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Job summary

Placements24 in East London is seeking a highly analytical Digital Marketing Analyst to join our hybrid team. You will track, measure, and report on digital campaigns across SEO, SEM, social, email, and content channels, turning data into actionable growth strategies.

You will develop dashboards, identify KPIs, and provide insights to optimise ROI. Strong analytics, communication, and collaboration skills are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2+ years of experience in digital marketing analytics or a related analytical role.
• Proficiency with web analytics tools such as Google Analytics and Adobe Analytics.
• Strong experience with data analysis, reporting, and visualization tools (Excel, Tableau, Power BI).
• Understanding of various digital marketing channels and their respective metrics.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across all channels.
• Develop dashboards and reports to visualize key marketing metrics and trends.
• Identify key performance indicators (KPIs) and set benchmarks for campaign success.
• Provide data-driven insights and recommendations to optimize marketing strategies and improve ROI.
• Conduct A/B testing and other experiments to evaluate the effectiveness of different marketing tactics.
• Collaborate with marketing team members to understand their data needs and provide analytical support.

Skills

Data analysis

Dashboarding

Communication

Education

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics

Tools

Google Analytics

Adobe Analytics

Excel

Tableau

Power BI

Job description

Our client is seeking a highly analytical and data-driven Digital Marketing Analyst to join their team in East London. This hybrid role offers the opportunity to delve into marketing data, uncover insights, and translate them into actionable strategies that drive campaign performance and business growth. You will be responsible for tracking, measuring, and reporting on the effectiveness of various digital marketing initiatives across channels like SEO, SEM, social media, email, and content marketing. If you have a passion for data, a keen eye for detail, and the ability to communicate complex information clearly, this position is for you.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across all channels.
• Develop dashboards and reports to visualize key marketing metrics and trends.
• Identify key performance indicators (KPIs) and set benchmarks for campaign success.
• Provide data-driven insights and recommendations to optimize marketing strategies and improve ROI.
• Conduct A/B testing and other experiments to evaluate the effectiveness of different marketing tactics.
• Collaborate with marketing team members to understand their data needs and provide analytical support.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2+ years of experience in digital marketing analytics or a related analytical role.
• Proficiency with web analytics tools such as Google Analytics and Adobe Analytics.
• Strong experience with data analysis, reporting, and visualization tools (e.g., Excel, Tableau, Power BI).
• Understanding of various digital marketing channels and their respective metrics.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive annual salary and potential bonuses.
• Hybrid work model offering a balance of office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and advanced training in data analytics.
• A collaborative team environment in our East London office.