E-commerce Digital Marketing Analyst

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Hybrid work model

Professional development and training

Health insurance and retirement plan

Job summary

Placements24 in Soweto is seeking an analytical E-commerce Digital Marketing Analyst to translate data into actionable recommendations and optimize online campaigns.

You will track performance across SEO, SEM, social, and email, build dashboards in Tableau or Power BI, and collaborate with the marketing team to drive growth in a hybrid work model.

Qualifications

• Proven experience as a Digital Marketing Analyst or in a similar data-focused role within e-commerce.
• Strong proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, actionable recommendations.
• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.

Responsibilities

• Track, analyze, and report on the performance of digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and present findings to stakeholders.
• Identify trends, insights, and opportunities for optimizing marketing spend and improving campaign effectiveness.
• Conduct A/B testing and other experiments to enhance website user experience and conversion rates.
• Collaborate with the marketing team to set campaign goals and measure success against objectives.
• Stay updated on the latest analytics tools and digital marketing best practices relevant to e-commerce.

Skills

Analytical mindset

Detail-oriented

Data interpretation

Strong communication

Education

Bachelor's degree in Marketing, Statistics, Economics, or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical and detail-oriented E-commerce Digital Marketing Analyst to join their team in Soweto . This role is crucial for interpreting complex data to inform and optimize digital marketing strategies that drive online sales and customer engagement. You will be responsible for tracking, measuring, and reporting on the performance of various digital marketing initiatives, providing actionable insights to the marketing team. This hybrid position offers the chance to work closely with colleagues while also benefiting from remote work flexibility, contributing to the success of our online business.

Key Responsibilities

• Track, analyze, and report on the performance of digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email.
• Develop dashboards and reports to visualize key performance indicators (KPIs) and present findings to stakeholders.
• Identify trends, insights, and opportunities for optimizing marketing spend and improving campaign effectiveness.
• Conduct A/B testing and other experiments to enhance website user experience and conversion rates.
• Collaborate with the marketing team to set campaign goals and measure success against objectives.
• Stay updated on the latest analytics tools and digital marketing best practices relevant to e-commerce.

Requirements

• Proven experience as a Digital Marketing Analyst or in a similar data-focused role within e-commerce .
• Strong proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, actionable recommendations.
• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model providing flexibility between office and remote work.
• Opportunities for professional development and training in advanced analytics.
• Comprehensive health insurance and retirement plan.
• A collaborative team environment focused on data-driven decision-making in Soweto .