Digital Content Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid working arrangement

Health insurance

Professional growth opportunities

Team collaboration

Modern office facilities in Richards (

Generous annual leave

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a Digital Content Marketing Specialist to craft and execute content strategies that boost brand visibility, engage industrial B2B audiences, and support lead generation. The role blends in-office collaboration with remote work in a hybrid setup.

You will create blog posts, web copy, case studies, social updates, and email content, optimizing for SEO, managing an editorial calendar, and collaborating with subject experts and designers to

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3-5 years of experience in content marketing, digital marketing, or copywriting.
• Proven ability to create compelling written and visual content for a B2B audience.
• Strong understanding of SEO principles and content optimization.
• Experience with content management systems (CMS) like WordPress is essential.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent research, writing, editing, and proofreading skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create diverse forms of engaging content, including blog posts, articles, website copy, case studies, white papers, social media updates, infographics, and video scripts.
• Optimize all content for search engines (SEO) to improve organic search rankings and drive relevant traffic.
• Manage the editorial calendar, ensuring timely creation and publication of content across all digital channels.
• Collaborate with subject matter experts, designers, and marketing teams to produce accurate, high-quality, and visually appealing content.
• Promote content across relevant digital platforms and monitor its performance using analytics tools.
• Analyze content performance data to identify trends, measure effectiveness, and inform future content creation efforts.
• Maintain brand consistency in tone, voice, and messaging across all content outputs.
• Stay informed about industry trends, competitor content strategies, and evolving digital marketing best practices.

Skills

Content marketing

SEO

Copywriting

WordPress

Analytics (GA)

Project management

Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a prominent player in the industrial services sector, is seeking a creative and strategic Digital Content Marketing Specialist to join their dynamic marketing team in Richards Bay, KwaZulu-Natal . This role is essential for developing and executing compelling content strategies that enhance brand awareness, engage target audiences, and support lead generation efforts. You will be responsible for creating high-quality, informative, and engaging content across various digital platforms, including website, blog, social media, and email campaigns. The ideal candidate is a talented storyteller with a strong understanding of SEO best practices, content marketing principles, and audience engagement tactics. This position offers a unique opportunity to shape our client's digital narrative and contribute to their growth in a growing market. The role operates on a Hybrid basis, combining essential in-office collaboration with remote flexibility. We are looking for an individual passionate about crafting impactful content that resonates with industrial B2B audiences and drives measurable results.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.


• Create diverse forms of engaging content, including blog posts, articles, website copy, case studies, white papers, social media updates, infographics, and video scripts.


• Optimize all content for search engines (SEO) to improve organic search rankings and drive relevant traffic.


• Manage the editorial calendar, ensuring timely creation and publication of content across all digital channels.


• Collaborate with subject matter experts, designers, and marketing teams to produce accurate, high-quality, and visually appealing content.


• Promote content across relevant digital platforms and monitor its performance using analytics tools.


• Analyze content performance data to identify trends, measure effectiveness, and inform future content creation efforts.


• Maintain brand consistency in tone, voice, and messaging across all content outputs.


• Stay informed about industry trends, competitor content strategies, and evolving digital marketing best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.


• Minimum of 3-5 years of experience in content marketing, digital marketing, or copywriting.


• Proven ability to create compelling and high-quality written and visual content for a B2B audience.


• Strong understanding of SEO principles and best practices for content optimization.


• Experience with content management systems (CMS) like WordPress is essential.


• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.


• Excellent research, writing, editing, and proofreading skills.


• Ability to manage multiple projects and meet deadlines in a fast-paced environment.


• Strong collaboration and communication skills.


• Familiarity with the industrial services sector is a plus.

Benefits

• Competitive salary package.


• Hybrid working arrangement offering flexibility and work-life balance.


• Comprehensive health insurance coverage.


• Opportunities for professional growth and skill development.


• Collaborative and supportive team environment.


• Access to modern office facilities in Richards Bay, KwaZulu-Natal .


• Generous annual leave.


• Chance to contribute to a well-established company's digital presence.


• Regular training sessions on digital marketing and content creation trends.