Digital Marketing Manager

Placements24; Richards Bay; Hybrid; ZAR 700.000 - 900.000; Vollzeit

Benefits dieser Stelle

Competitive salary and incentives

Hybrid work arrangement

Medical aid and retirement fund

Professional development opportunities

Dynamic and collaborative environment

Travel allowance for site visits

Zusammenfassung

Placements24 is seeking a seasoned Digital Marketing Manager to lead our client's digital initiatives from Richards Bay, KwaZulu-Natal. You will develop strategies to raise brand awareness, generate qualified leads, and improve customer engagement across SEO, SEM, email marketing, social media, and content.

You will manage campaigns, analyze performance data, and mentor a small marketing team, collaborating with sales and product teams to align efforts with business goals and drive growth in an

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of progressive experience in digital marketing management.
• Proven track record delivering measurable results through digital strategies.
• Strong knowledge of SEO, SEM, Google Analytics, social media and email automation.
• Excellent analytical, problem-solving, and budget-management skills.
• Experience leading teams; strong communication and interpersonal skills.
• B2B marketing or industrial sector experience is a plus.
• Willingness to commute to Richards Bay for hybrid work.

Aufgaben

• Develop and execute comprehensive digital marketing strategies.
• Oversee channels: SEO/SEM, email, social media, and display ads.
• Manage creation and optimization of website content and user experience.
• Analyze campaign performance, website traffic, and user behavior data.
• Develop and manage the digital marketing budget, ensuring strong ROI.
• Lead and mentor a small team of marketing professionals.
• Collaborate with sales and product teams to align marketing with business goals.
• Stay abreast of emerging digital marketing trends and technologies.

Kenntnisse

Digital marketing

SEO

SEM

Google Analytics

Social media

Email marketing

Budget management

Team leadership

Communication

B2B marketing

Industrial sector experience

Ausbildung

Bachelor's degree in Marketing

Business Administration

Related field

Jobbeschreibung

About the Role

Our client, a prominent player in the industrial services sector, is seeking an experienced and dynamic Digital Marketing Manager to lead their digital initiatives. This position, based in Richards Bay, KwaZulu-Natal, will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, generate qualified leads, and enhance customer engagement. The ideal candidate will possess a strong understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, and content strategy, coupled with a proven ability to manage campaigns and analyze performance data. You will play a key role in shaping our online presence and driving business growth in a crucial industrial hub.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Manage the creation and optimization of website content and user experience.
• Analyze campaign performance, website traffic, and user behavior data to identify trends and opportunities.
• Develop and manage the digital marketing budget, ensuring optimal allocation of resources and strong ROI.
• Lead and mentor a small team of marketing professionals.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
• Stay abreast of emerging digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in digital marketing management.
• Demonstrated success in developing and executing digital marketing strategies that deliver measurable results.
• Strong understanding of SEO, SEM, Google Analytics, social media platforms, and email marketing automation.
• Excellent analytical and problem-solving skills.
• Proven ability to manage budgets and lead teams.
• Exceptional communication and interpersonal skills.
• Experience in B2B marketing or industrial sectors is a plus.
• Proximity to or willingness to commute to Richards Bay, KwaZulu-Natal for hybrid work is required.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement for a balanced lifestyle.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for continuous professional development.
• A dynamic and collaborative work environment.
• Travel allowance for site visits.