Content Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Health & wellness programs

Professional development

Competitive salary and incentives

Job summary

Placements24 in Richards Bay is seeking a Content Marketing Specialist to develop engaging content across blogs, website copy, social media, and case studies within a hybrid work setup.

You will collaborate with marketing, sales and product teams to drive brand awareness, lead generation and SEO performance, crafting compelling narratives that resonate with customers.

The role requires a strategic mindset, strong SEO, CMS experience, and the ability to manage content calendars and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, English or Journalism.
• 2-5 years of content marketing, copywriting, or digital marketing.
• Ability to create compelling written and visual content.
• Strong SEO understanding and best practices.
• Experience with CMS and marketing automation tools.
• Excellent hybrid-friendly project management and communication skills.

Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create high-quality content across blog posts, website copy, social media updates, and case studies.
• Optimize content for SEO to increase visibility and organic traffic.
• Manage content calendars and publication across channels.
• Analyze content performance metrics and adjust strategies.
• Collaborate with designers to produce visually appealing content.

Skills

Content marketing

SEO

Copywriting

CMS

Marketing automation tools

Project management

Communication skills

Education

Bachelor's degree in Marketing/Comms/English/Journalism

Tools

CMS

Marketing automation tools

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their dynamic team based in Richards Bay . This role is responsible for developing engaging and relevant content across various platforms to attract and retain target audiences, driving brand awareness and lead generation. You will collaborate with marketing, sales, and product teams to craft compelling narratives that resonate with our customers. The ideal candidate possesses a strong understanding of content strategy, SEO best practices, and digital marketing channels, contributing to innovative marketing initiatives within a hybrid work structure.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create high-quality, engaging content including blog posts, website copy, social media updates, and case studies.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Manage content calendars and ensure timely publication across all channels.
• Analyze content performance metrics and adjust strategies accordingly.
• Collaborate with designers and other team members to produce visually appealing content.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-5 years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create compelling written and visual content.
• Strong understanding of SEO principles and best practices.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent project management and communication skills, suitable for a hybrid environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness programs.
• Opportunities for professional development and skill enhancement.
• Hybrid work model offering flexibility between office and remote work.
• Collaborative and innovative work culture.