Digital Content Creator & Strategist

Placements24; Richards Bay; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid and pension facility

Generous annual leave

Job summary

Placements24 is seeking a Digital Content Creator & Strategist in Richards Bay, KwaZulu-Natal. You will craft compelling digital narratives across blogs, social media, websites, emails, and video scripts to elevate our online presence.

The role requires a strong portfolio, 3+ years in content creation/strategy, and proven SEO knowledge. A hybrid work model offers in-office collaboration with remote flexibility, supporting balanced lifestyle and growth in the tourism sector.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• Minimum of 3 years of digital content creation and strategy experience.
• Proven portfolio with written, visual, and video content.
• Proficiency with CMS like WordPress.
• Strong SEO knowledge and keyword research.
• Experience with social media management tools (Hootsuite, Buffer).
• Basic video editing skills (Premiere Pro, Final Cut Pro) advantageous.
• Excellent copywriting and editing with attention to detail.

Responsibilities

• Develop content calendar aligned with marketing objectives and brand voice.
• Create written and visual content for website, social media, blogs, and emails.
• Produce engaging video content, including short clips and longer stories.
• Optimize content for SEO to boost organic visibility and traffic.
• Manage social channels, foster community engagement and respond to inquiries.
• Analyze content performance with Google Analytics and social insights.
• Collaborate with marketing to brainstorm new content ideas and campaigns.
• Stay updated on digital marketing trends and best practices.
• Ensure brand consistency across all outputs.
• Assist in developing digital advertising assets.

Skills

Content strategy

SEO

Social media management

Copywriting

Video storytelling

Project management

Independent work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

WordPress

Hootsuite

Buffer

Adobe Premiere Pro

Final Cut Pro

Canva

Adobe Photoshop

Job description

About the Role

Our client, a burgeoning tourism and hospitality group based in the scenic region of Richards Bay, KwaZulu-Natal , is looking for a creative and versatile Digital Content Creator & Strategist. This role is integral to enhancing our client's online presence and engaging potential customers through compelling digital narratives. You will be responsible for conceptualizing, producing, and distributing a wide array of digital content, including social media posts, blog articles, website copy, video scripts, and email newsletters. The ideal candidate will have a keen eye for detail, exceptional storytelling abilities, and a solid understanding of SEO best practices to maximize content reach. This hybrid role offers the perfect blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while enjoying a balanced lifestyle. Join us in showcasing the unique attractions of Richards Bay and driving bookings through innovative digital marketing efforts. We seek a passionate individual who can translate brand identity into captivating online experiences.

Key Responsibilities

• Develop and execute a content calendar aligned with marketing objectives and brand voice.
• Create high-quality written and visual content for website, social media platforms, blogs, and email campaigns.
• Produce engaging video content, including short promotional clips and longer-form storytelling pieces.
• Optimize all digital content for search engines (SEO) to improve organic visibility and traffic.
• Manage social media channels, fostering community engagement and responding to inquiries.
• Analyze content performance metrics using tools like Google Analytics and social media insights.
• Collaborate with the marketing team to brainstorm new content ideas and campaigns.
• Stay updated on digital marketing trends, content creation tools, and platform best practices.
• Ensure brand consistency in all content outputs.
• Assist in the development of digital advertising creative assets.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Minimum of 3 years of experience in digital content creation and strategy.
• Proven portfolio showcasing high-quality written, visual, and video content.
• Proficiency in content management systems (CMS) like WordPress.
• Strong understanding of SEO principles and keyword research.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Basic video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro) are advantageous.
• Excellent copywriting and editing skills with meticulous attention to detail.
• Ability to work independently and manage multiple projects under deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Hybrid work model offering flexibility between home and office.
• Opportunities for creative expression and professional growth.
• Exposure to the vibrant tourism and hospitality industry.
• Work in a beautiful coastal location in Richards Bay, KwaZulu-Natal .
• Contribution to medical aid and pension fund.
• Generous annual leave policy.
• Team lunches and social gatherings.
• Discounted travel opportunities within the group's properties.
• Supportive and collaborative team environment.