Content Marketing Lead

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Professional development

Job summary

Placements24 is seeking a Content Marketing Lead in Richards Bay, KwaZulu-Natal. You will own a comprehensive content strategy to boost brand awareness, thought leadership, and lead generation, overseeing formats from blogs to webinars and social updates.

You will drive SEO, collaborate with marketing and sales, and mentor a team of content creators, with a hybrid work setup and competitive benefits.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications or related field.
• 7+ years of experience in content marketing with a strong portfolio.
• Proven expertise in developing and executing content strategies to drive traffic, engagement and conversions.
• Excellent writing, editing and proofreading skills with strong storytelling ability.

Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of high-quality content across formats (blogs, articles, white papers, case studies, infographics, videos, social media).
• Manage the editorial calendar and ensure timely delivery with consistent brand voice.
• Conduct keyword research and apply SEO best practices to drive organic traffic.
• Collaborate with SMEs, product marketing and sales to generate relevant content.
• Promote content across channels including social media, email, and paid distribution.
• Analyze content performance, track KPIs, and provide actionable insights.
• Lead and mentor content creators or freelancers.

Skills

Content strategy

SEO

Leadership

Editing

Analytics

Education

Bachelor's degree in Marketing, English, Journalism, Communications

Tools

CMS

Marketing automation

Google Analytics

Job description

About the Role

Our client, a rapidly expanding B2B technology firm, is seeking a creative and strategic Content Marketing Lead to join their dynamic team. This role is responsible for developing and executing a comprehensive content strategy that drives brand awareness, thought leadership, and lead generation. You will lead the creation of compelling content across various formats, including blog posts, white papers, case studies, webinars, and social media updates. The ideal candidate is an exceptional storyteller with a deep understanding of content marketing principles and SEO. This position is based in Richards Bay, KwaZulu-Natal , offering a chance to shape the narrative of a growing company. We are looking for someone who can inspire creative output and align content efforts with broader marketing and business objectives.

Key Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of high-quality, engaging content across multiple formats (blog posts, articles, white papers, case studies, infographics, videos, social media).
• Manage the editorial calendar, ensuring timely delivery of content and consistency in brand voice and messaging.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Collaborate with subject matter experts, product marketing, and sales teams to generate relevant and insightful content.
• Promote content across various channels, including social media, email marketing, and paid distribution.
• Analyze content performance metrics, track KPIs, and provide reports with insights to optimize future content creation.
• Manage and mentor a team of content creators or freelancers.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 7 years of experience in content marketing, with a strong portfolio showcasing successful campaigns.
• Proven expertise in developing and executing content strategies that drive traffic, engagement, and conversions.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and storytelling ability.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills to collaborate effectively with cross-functional teams.
• Based in or willing to commute to Richards Bay, KwaZulu-Natal for hybrid work arrangements.

Benefits

Our client offers a competitive annual salary of , along with a comprehensive benefits package including medical aid and a retirement fund. Employees benefit from a hybrid work model that promotes flexibility and work-life balance. Opportunities for professional development, including training and attending industry conferences, are provided. You will work with a talented and supportive team in a growing company. Access to advanced content creation tools and resources is guaranteed. Join us and play a key role in shaping our brand's voice and market presence.