Digital Content Creator & Strategist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid and pension fund

Generous annual leave

Discounted travel opportunities within

Team lunches and social gatherings

Job summary

Placements24 seeks a creative Digital Content Creator & Strategist to elevate Richards Bay region online presence. You will craft stories across website, blogs, emails and social platforms, while optimizing for SEO and user engagement.

The role blends in-office collaboration with remote flexibility, supporting the group’s tourism and hospitality initiatives and driving bookings through compelling digital narratives.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 3+ years of experience in digital content creation and strategy.
• Proven portfolio with written, visual, and video content.
• Proficiency with WordPress and CMS platforms.
• Strong SEO knowledge and keyword research.
• Experience with social media tools (Hootsuite, Buffer).
• Basic video editing skills are a plus.

Responsibilities

• Develop and execute a content calendar aligned with marketing objectives and brand voice.
• Create high-quality written and visual content for website, social media, blogs, and emails.
• Produce engaging video content including short promos and longer storytelling pieces.
• Optimize all content for SEO to improve organic visibility and traffic.
• Manage social media channels, engage the community, and respond to inquiries.
• Analyze content performance using Google Analytics and platform insights.
• Collaborate with marketing to brainstorm campaigns and ideas.
• Stay updated on digital marketing trends and best practices.

Skills

Content strategy

Storytelling

Analytical mindset

Time management

Independent work

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Tools

WordPress

Hootsuite

Buffer

Adobe Premiere Pro

Final Cut Pro

Canva

Adobe Photoshop

Job description

About the Role

Our client, a burgeoning tourism and hospitality group based in the scenic region of Richards Bay, KwaZulu-Natal , is looking for a creative and versatile Digital Content Creator & Strategist. This role is integral to enhancing our client's online presence and engaging potential customers through compelling digital narratives. You will be responsible for conceptualizing, producing, and distributing a wide array of digital content, including social media posts, blog articles, website copy, video scripts, and email newsletters. The ideal candidate will have a keen eye for detail, exceptional storytelling abilities, and a solid understanding of SEO best practices to maximize content reach. This hybrid role offers the perfect blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while enjoying a balanced lifestyle. Join us in showcasing the unique attractions of Richards Bay and driving bookings through innovative digital marketing efforts. We seek a passionate individual who can translate brand identity into captivating online experiences.

Key Responsibilities

• Develop and execute a content calendar aligned with marketing objectives and brand voice.
• Create high-quality written and visual content for website, social media platforms, blogs, and email campaigns.
• Produce engaging video content, including short promotional clips and longer-form storytelling pieces.
• Optimize all digital content for search engines (SEO) to improve organic visibility and traffic.
• Manage social media channels, fostering community engagement and responding to inquiries.
• Analyze content performance metrics using tools like Google Analytics and social media insights.
• Collaborate with the marketing team to brainstorm new content ideas and campaigns.
• Stay updated on digital marketing trends, content creation tools, and platform best practices.
• Ensure brand consistency in all content outputs.
• Assist in the development of digital advertising creative assets.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Minimum of 3 years of experience in digital content creation and strategy.
• Proven portfolio showcasing high-quality written, visual, and video content.
• Proficiency in content management systems (CMS) like WordPress.
• Strong understanding of SEO principles and keyword research.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Basic video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro) are advantageous.
• Excellent copywriting and editing skills with meticulous attention to detail.
• Ability to work independently and manage multiple projects under deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Hybrid work model offering flexibility between home and office.
• Opportunities for creative expression and professional growth.
• Exposure to the vibrant tourism and hospitality industry.
• Work in a beautiful coastal location in Richards Bay, KwaZulu-Natal .
• Contribution to medical aid and pension fund.
• Generous annual leave policy.
• Team lunches and social gatherings.
• Discounted travel opportunities within the group's properties.
• Supportive and collaborative team environment.