Content Marketing Strategist

Placements24; Mtubatuba Local Municipality; Ibrido; ZAR 480.000 - 720.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Medical and retirement benefits

Professional development

Collaborative environment

Paid time off

Team events

Richards Bay project exposure

Descrizione del lavoro

Placements24 is seeking an innovative Content Marketing Strategist to lead content initiatives for our brand in Richards Bay, KwaZulu-Natal. The role combines in-office collaboration with remote flexibility to execute a comprehensive content strategy that drives qualified leads and strengthens brand authority.

You will plan, create, distribute and measure content across blog, website, social, email and more.

Competenze

• Develop and implement a data-driven content marketing strategy aligned to business goals.
• Plan and manage a content calendar across blog, website, social, and email.
• Create engaging content including blog posts, articles, case studies, whitepapers, infographics, and video scripts.
• Optimize content for SEO to increase organic visibility and traffic.
• Distribute content across relevant channels to reach target audiences.
• Analyze content performance and report on engagement and lead generation.
• Collaborate with subject matter experts and designers to produce content.
• Stay updated on industry trends and competitor content strategies.
• Manage freelance writers and external agencies as needed.
• Ensure content adheres to brand guidelines and maintains consistent voice.

Mansioni

• Develop and implement data-driven content marketing strategy aligned to business goals.
• Plan and manage a content calendar across blog, website, social, and email.
• Create engaging content including blog posts, articles, case studies, whitepapers, infographics, and video scripts.
• Optimize content for SEO to increase organic visibility and traffic.
• Distribute content across relevant channels to reach target audiences.
• Analyze content performance and report on engagement and lead generation.
• Collaborate with subject matter experts and designers to produce content.
• Stay updated on industry trends and competitor content strategies.
• Manage freelance writers and external agencies as needed.
• Ensure content adheres to brand guidelines and maintains consistent voice.

Conoscenze

Content marketing strategy

SEO expertise

Content planning

WordPress CMS

Google Analytics

Project management

Written communication

Formazione

Bachelor's degree in Marketing/Communications

Strumenti

WordPress

Google Analytics

Descrizione del lavoro

About the Role

Our client is looking for an innovative and experienced Content Marketing Strategist to lead content initiatives for their brand. This role is based in Richards Bay, KwaZulu-Natal , and offers a hybrid work arrangement, allowing for a blend of in-office collaboration and remote flexibility. The ideal candidate will possess a deep understanding of content marketing principles, SEO best practices, and audience engagement strategies. You will be responsible for developing and executing a comprehensive content strategy that aligns with business goals, enhances brand authority, and drives qualified leads. This includes planning, creating, distributing, and measuring the performance of various content formats across multiple channels. You will work closely with the marketing, sales, and product teams to ensure content is relevant, valuable, and consistently reinforces the brand message. This is an excellent opportunity for a strategic content leader to make a significant impact within a growing organization in the beautiful coastal city of Richards Bay .

Key Responsibilities

• Develop and implement a data-driven content marketing strategy that supports overall business and marketing objectives.
• Plan and manage a content calendar, ensuring a consistent flow of high-quality content across various platforms (blog, website, social media, email, etc.).
• Create engaging and informative content, including blog posts, articles, case studies, whitepapers, infographics, and video scripts.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage content distribution across relevant channels and promote content to target audiences.
• Analyze content performance using analytics tools and provide reports on key metrics, engagement, and lead generation.
• Collaborate with subject matter experts, designers, and other stakeholders to produce compelling content.
• Stay informed about industry trends, competitor content strategies, and emerging content marketing best practices.
• Manage freelance writers and external content agencies as needed.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a similar role.
• Proven track record of developing and executing successful content marketing strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• In-depth understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with analytics tools like Google Analytics to measure content performance.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, comfortable collaborating across teams.
• Experience working in a hybrid or remote setting is preferred.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model offering work-life balance.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and continuing education.
• Collaborative and creative work environment.
• Generous paid time off.
• Team events and company social gatherings.
• Exposure to diverse marketing projects in the Richards Bay area.