Content Marketing Manager

Placements24; Richards Bay; On-site; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Professional development opportunities

Job summary

Placements24 seeks a Content Marketing Manager to lead content initiatives for a key industrial player in Richards Bay. You will shape the content strategy, oversee multi-format content, and collaborate with sales and product teams to boost brand awareness and lead generation.

You will craft compelling stories, optimize content for search, manage calendars, and report on ROI. This on-site role rewards proactive, collaborative professionals with room for growth.

Qualifications

• 3+ years in content marketing in B2B or industrial sectors.
• Proven ability to develop and execute content strategies that drive awareness and leads.
• Strong writing, editing, and storytelling with attention to detail.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Oversee creation of blog posts, whitepapers, case studies, website copy, social updates, and emails.
• Manage editorial calendar and ensure timely delivery across channels.
• Perform keyword research and SEO optimization for content.
• Collaborate with SMEs, designers, and agencies to produce content.
• Measure content performance and optimize campaigns based on data.
• Manage company blog and website content for accuracy and brand consistency.
• Stay updated on industry trends and best practices in content marketing.

Skills

Content marketing strategy

Writing & storytelling

SEO optimization

CMS experience

Marketing automation

Analytics & ROI

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Journalism/Communications/English or related field

Tools

CMS

Marketing automation tools

SEO tools

Job description

About the Role

Our client, a well-established industrial solutions provider, is seeking a creative and strategic Content Marketing Manager to lead their content initiatives. This role is vital for developing and executing a content strategy that drives brand awareness, generates leads, and educates the target audience. You will be responsible for overseeing the creation of compelling content across various formats, ensuring it resonates with industry professionals and supports our client's business goals. The position is based in the key port city of Richards Bay, KwaZulu-Natal, requiring a dedicated on-site presence to collaborate closely with the sales and product teams. We are looking for a seasoned content professional with a flair for storytelling and a deep understanding of B2B marketing principles. This is an excellent opportunity to make a significant impact on a company's market presence and customer engagement strategies.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience personas.
• Oversee the creation, editing, and distribution of high-quality content, including blog posts, whitepapers, case studies, website copy, social media updates, and email newsletters.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Collaborate with subject matter experts, designers, and external agencies to produce engaging and informative content.
• Measure and analyze the performance of content marketing campaigns, using data to inform future strategies and optimize results.
• Manage the company's blog and website content, ensuring accuracy, relevance, and brand consistency.
• Stay abreast of industry trends and best practices in content marketing and digital media.
• Develop and manage content for lead generation campaigns, working closely with the sales team.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published content.
• Demonstrated ability to develop and execute successful content marketing strategies.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong analytical skills to measure content performance and ROI.
• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
• Ability to work collaboratively with cross-functional teams.
• Experience in the industrial sector or B2B marketing is a significant plus.

Benefits

• Competitive annual salary reflecting experience and contribution.
• Comprehensive benefits package including medical aid and retirement fund contributions.
• Opportunity to shape the content strategy of a prominent industrial company.
• A collaborative and professional work environment in Richards Bay, KwaZulu-Natal.
• Potential for career advancement within the organization.
• Regular professional development opportunities.