Content Marketing Manager (Richards Bay)

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 600,000 - 960,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Medical and dental coverage

Pension fund contribution

Training and development opportunities

Hybrid work model

Richards Bay location

Career growth opportunities

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking an experienced Content Marketing Manager to lead our content strategy across blogs, websites, social media, and whitepapers. This role blends creative storytelling with data-driven SEO to boost brand awareness and lead generation.

Based in Richards Bay with a hybrid work model, you will collaborate with marketing, sales, and product teams to deliver high-quality content.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of 5 years of experience in content marketing, content strategy, or related role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience in developing and executing successful content marketing campaigns.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with CMS and marketing automation platforms.
• Proficiency in analyzing content performance data using tools like Google Analytics.
• Strong project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Creative thinking and storytelling abilities.
• Experience in the industrial or B2B sector is a plus.

Responsibilities

• Develop and execute an integrated content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and proofread high-quality content for blogs, websites, social media, emails, case studies, and whitepapers.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Oversee multimedia content production with designers and external agencies.
• Implement SEO best practices within content creation to improve search engine rankings and organic traffic.
• Analyze content performance metrics and user engagement data to identify trends and optimize future strategies.
• Collaborate with product marketing, sales, and other teams to ensure content supports their objectives.
• Manage relationships with freelance writers, designers, and other content creators.
• Stay current with industry trends and emerging content marketing technologies.
• Maintain brand consistency in tone, voice, and messaging across all outputs.

Skills

Content strategy

SEO literacy

Editing

Storytelling

CMS

Google Analytics

Project management

Cross-team collab

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS

Google Analytics

Marketing automation

Job description

About the Role Our client, a leader in the industrial sector, is seeking an experienced and creative Content Marketing Manager to lead their content strategy. This position is based in the strategic port city of Richards Bay, KwaZulu-Natal , offering a hybrid work model to ensure flexibility. The Content Marketing Manager will be responsible for developing, implementing, and overseeing a comprehensive content marketing program designed to attract, engage, and retain target audiences. This role involves creating compelling narratives, managing content calendars, and collaborating with various internal teams to produce high-quality, relevant content across multiple channels, including blogs, websites, social media, whitepapers, and case studies. We are looking for a strategic thinker with exceptional writing and editing skills, a deep understanding of SEO principles, and a passion for storytelling. The ideal candidate will have a proven ability to translate complex ideas into engaging content that drives brand awareness, lead generation, and customer loyalty. This is a pivotal role within the marketing department, offering significant impact and growth opportunities within a respected organization.

Key Responsibilities

• Develop and execute an integrated content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and proofread high-quality content for various platforms, including blog posts, website copy, social media updates, email campaigns, case studies, and whitepapers.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Oversee the production of multimedia content, such as videos and infographics, in collaboration with designers and external agencies.
• Implement SEO best practices within content creation to improve search engine rankings and organic traffic.
• Analyze content performance metrics and user engagement data to identify trends and optimize future content strategies.
• Collaborate with product marketing, sales, and other teams to ensure content supports their objectives.
• Manage relationships with freelance writers, designers, and other content creators.
• Stay current with industry trends, competitor content strategies, and emerging content marketing technologies.
• Maintain brand consistency in tone, voice, and messaging across all content outputs.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or a related role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience in developing and executing successful content marketing campaigns.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analyzing content performance data using tools like Google Analytics.
• Strong project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Creative thinking and storytelling abilities.
• Experience in the industrial or B2B sector is a plus.

Benefits

• Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package designed to support employee well-being and professional growth.
• Benefits include a generous annual bonus, excellent medical and dental coverage, and a pension fund contribution.
• Employees will have access to ongoing training and development opportunities, including workshops and industry conferences.
• The hybrid work model offers flexibility, balancing in-office collaboration with remote work.
• You will be part of a supportive and innovative team located in the heart of Richards Bay, KwaZulu-Natal , with access to modern facilities and a stimulating work environment.
• Opportunities for career advancement within a growing and reputable organization are abundant.