Content Strategist

Placements24; Richards Bay; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Career growth and training

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a strategic Content Strategist to develop and oversee content across web, social, email and print. The role collaborates with marketing, sales and product teams to ensure on-brand, data-driven content that resonates with audiences.

The ideal candidate has strong SEO and CMS experience, excellent writing, and a proven track record of driving engagement through compelling content. This is a hybrid role with room for growth.

Qualifications

• Proven experience as Content Strategist, Content Marketing Manager, or similar role.
• Excellent writing, editing and proofreading with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using web analytics tools (Google Analytics).
• Strong project management and organizational skills.
• Ability to translate complex information into clear content.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and execute comprehensive content strategies that support marketing and business objectives.
• Plan and manage the editorial calendar across all relevant channels.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and marketing collateral.
• Conduct keyword research and implement SEO best practices to increase organic visibility.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia content.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Stay informed about industry trends and emerging content marketing best practices.
• Manage content distribution and promotion efforts.

Skills

Content strategy

Content marketing

SEO

Editorial writing

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress

Google Analytics

Keyword research tools

Job description

About the Role

Our client, a prominent organization based in **Richards Bay, KwaZulu-Natal**, is seeking a strategic and creative Content Strategist to join their growing team. This role is responsible for developing and overseeing content strategies that align with business objectives and resonate with target audiences. You will be tasked with planning, creating, and distributing compelling content across various platforms, including web, social media, email, and print. The ideal candidate will have a deep understanding of content marketing principles, SEO best practices, and audience engagement techniques. You will work closely with marketing, sales, and product teams to ensure content is on-brand, accurate, and effective in achieving campaign goals. This hybrid role offers the chance to contribute meaningfully to brand storytelling and digital presence in **Richards Bay, KwaZulu-Natal**.

Key Responsibilities

• Develop and execute comprehensive content strategies that support marketing and business objectives.
• Plan and manage the editorial calendar across all relevant channels.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and marketing collateral.
• Conduct keyword research and implement SEO best practices to increase organic visibility.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia content.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Stay informed about industry trends and emerging content marketing best practices.
• Manage content distribution and promotion efforts.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using web analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to translate complex information into clear and engaging content.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive salary and benefits package in **Richards Bay, KwaZulu-Natal**.
• Opportunity to shape the voice and narrative of a respected brand.
• Hybrid work model offering flexibility.
• Collaborative and innovative work environment.
• Professional development opportunities and training.
• Contribution towards career growth and advancement.