Content Marketing Manager

Placements24; Klerksdorp; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Career development

Innovative tech company

Brand influence

Job summary

Placements24 in Klerksdorp, North West seeks an experienced Content Marketing Manager to lead content strategy and execution. You will oversee ideation, creation, distribution, and performance analysis to engage and educate target audiences.

The role requires SEO know-how, strong writing ability, CMS experience, and collaboration with cross-functional teams to drive business goals in a hybrid work environment.

Qualifications

• Proven experience leading content marketing strategies that drive engagement and results.
• Strong writing, editing, and proofreading with a portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with CMS and marketing automation tools.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills.
• Ability to collaborate with cross-functional teams in Klerksdorp, North West.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives.
• Oversee creation of high-quality content across blog posts, articles, whitepapers, case studies, website copy, social media updates, and video scripts.
• Manage a content calendar and ensure timely delivery of all content assets.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce compelling content.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Manage and grow the company's blog and other content platforms.
• Ensure brand consistency and adherence to style guidelines across all content.
• Stay abreast of industry trends and best practices in content marketing and SEO.
• Manage freelance writers and external content agencies as needed.

Skills

Content strategy

Content marketing

SEO

Editing/Writing

CMS

Google Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Marketing automation tools

Job description

About the Role

Our client, a leader in the technology sector, is seeking an experienced and creative Content Marketing Manager to lead their content strategy and execution in Klerksdorp, North West . This role is pivotal in developing engaging and valuable content across various platforms to attract, educate, and retain target audiences. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis. The ideal candidate will have a strong understanding of SEO, content marketing principles, and digital storytelling, with a proven ability to produce high-quality content that drives engagement and supports business goals. This is an exciting opportunity to shape our client's brand narrative and make a significant impact on their market presence in Klerksdorp, North West . Join a forward-thinking team that values innovation and strategic thinking in all aspects of marketing communication. We are looking for a passionate content leader who can inspire and guide a team to produce compelling narratives that resonate with our client's audience.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives.
• Oversee the creation of high-quality content, including blog posts, articles, whitepapers, case studies, website copy, social media updates, and video scripts.
• Manage a content calendar and ensure timely delivery of all content assets.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce compelling content.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Manage and grow the company's blog and other content platforms.
• Ensure brand consistency and adherence to style guidelines across all content.
• Stay abreast of industry trends and best practices in content marketing and SEO.
• Manage freelance writers and external content agencies as needed.

Requirements

• Proven experience as a Content Marketing Manager, Content Strategist, or similar role.
• Demonstrated success in developing and executing content marketing strategies that drive results.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams in Klerksdorp, North West .
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Creative mindset with a strategic approach to content development.

Benefits

• Competitive salary and benefits package.
• Hybrid work environment offering flexibility.
• Opportunities for professional development and career advancement.
• Be part of an innovative and growing company in the technology sector.
• Influence the brand's voice and market perception through strategic content.
• Work in a supportive team environment located in Klerksdorp, North West .